TED Talks
What physics taught me about marketing - Dan Cobley
* Viewer discretion advised. This video includes discussion of mature topics and may be inappropriate for some audiences. Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these...
SciShow
How Does Reverse Psychology Work?
Oh hey, seems like reverse psychology works to motivate you to check out this video! Now, let us explain how it works.
Crash Course
Pitching and Pre-Production: Crash Course Film Production
Pitching your movie to people can be hard. A studio, a friend, your mom... each of these entities will have different stressed and give you different results. But, what's important in a pitch? And what happens after the pitch? How do you...
TED Talks
TED: How to have better political conversations | Robb Willer
Robb Willer studies the forces that unite and divide us. As a social psychologist, he researches how moral values -- typically a source of division -- can also be used to bring people together. Willer shares compelling insights on how we...
SciShow
How Ads (and People) Persuade You
If you can recognize when you're being persuaded, it's a lot easier to make sure your opinions are actually your own.
Curated Video
Fight a Battle More than Once | Bite Sized Project Management Thought from Margaret Thatcher
Margaret Thatcher was a late 20th Century British politician and Prime Minister of the United Kingdom. She knew that ‘You may have to fight a battle more than once to win it.’ Salespeople know that you may need something like 7 contacts,...
Curated Video
POWER WORDS: Top 10 Ways to Use Language to Influence & Persuade
As Project Managers, we need to influence and persuade without authority. What does that leave: just our personal presence and our words. Here are ten ways to use language so people listen, take note, and act on what you say. These tips...
Curated Video
Influencing Stakeholders: Start at the Bottom
It may sound contradictory, but sometimes, for influencing stakeholders, you need to start at the bottom! There's a paradoxical truth about stakeholder engagement. You know where the influence lies: at the top. Right? So you target your...
Curated Video
Augusta Rain: Totally Awesome Superhero
Mr. Griot reviews the elements of a memoir as he reviews the memoir "Augusta Rain: Secret Superhero." He also discusses making connections and author's purpose.
Curated Video
The Good, The Bad, and The Ugly: the Ethics of Influence and Persuasion
Before we get into the detail of techniques for Influencing and persuading, it’s important to acknowledge that they can be used for good or for ill. And that there is an ethical dimension to the methods you choose. So, lets look at the...
Curated Video
Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
Curated Video
How to Use Reason and Logic in Influence & Persuasion
It may be that nobody ever makes a decision based solely on the facts. But they do need the facts and the reasons to justify their decision. Maybe to the people around them. Or perhaps just for themselves. As a result, we need to use...
Curated Video
KISS: Keep It Short & Simple when You Want to Influence & Persuade
Aren’t people impressed by expertise, jargon, science, and technical detail? Well, yes. And no. Let me explain why it pays to keep it short and simple when you want to influence or persuade.
Curated Video
Persuasive Language: How to Influence with the Words You Choose
Words have power. And some have a lot more power than others. Indeed, some have so little that they diminish the impact of the words around them. Knowing what words do and do not have power is important, if you want to use your language...
Curated Video
Peer Pressure: The Awesome Power of Social Proof
Humans feel a deep need to fit in, to conform. The harder the choice we face, the more we defer to others. I call this the ‘eight-out-of-ten-cat-owners’ effect. Psychologists call it Social Proof.
Curated Video
Daniel Pink: To Sell is Human
Daniel Pink is not a salesperson, but a skilled writer who specializes in anecdote-heavy popular business books. Pink believes that, and I quote: ‘Like it or not, we’re all in sales now’.
Curated Video
The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion
The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these...
Curated Video
How to Change Someone's Mind
You really do need to bring all of your influencing and persuasion skills to bear if you want to change someone’s mind. So, in this video, I’ll share my top ten tips.
Curated Video
Influencing and Persuading - Negotiation Tools
Arguably, negotiation is a structured process where each party is influencing and persuading the other to get the outcome they desire. I think there's more to negotiation than this. But influencing and persuading are certainly a big part...
Curated Video
Ethos: the Importance of Character in Influence & Persuasion
Before anyone will listen to your efforts to persuade them, they will first ask: ‘why should I listen to you?’ What they care about here is your ethos: your character.
Curated Video
Saving the White Russian Cranes: A Hang Glider's Mission
This video showcases an important wildlife preservation project in Siberia, where a man named Angelo Darago uses a motorized hang glider to guide a flock of White Russian cranes on their dangerous journey to their wintering habitats in...
Curated Video
Persuasive Writing 1
Persuasive Writing explains the purpose of persuasive writing and lists examples of focused, specific topics for persuasive writing.
Curated Video
Reading an Autobiography
This video discusses the components of an autobiography and how to critically read works in the genre.
Curated Video
A Review of Entertaining, Informative, and Persuasive Writing
Miss Palomine reviews entertaining, informative, and persuasive writing. She then shows the student examples of different kids of writing and asks the student to determine if the writing is entertaining, informative, or persuasive.