Instructional Video2:20
The Business Professor

Marketing - What is Direct Distribution

Higher Ed
This Video Explains Marketing - What is Direct Distribution
Instructional Video2:06
The Business Professor

Understanding Customer Behavior

Higher Ed
This video discusses the importance of customer relationship management (CRM) in today's marketing landscape. It explains how collecting and analyzing data on individual customer activity helps businesses understand their customers'...
Instructional Video1:48
The Business Professor

Marketing - What is Culture?

Higher Ed
Marketing - What is Culture?
Instructional Video2:19
The Business Professor

Marketing - What is Cross-Selling

Higher Ed
Marketing - What is Cross-Selling
Instructional Video1:49
The Business Professor

Marketing - What is Competitive Advantage

Higher Ed
This Video Explains Marketing - What is Competitive Advantage
Instructional Video1:59
The Business Professor

Marketing - What is Branding?

Higher Ed
Marketing - What is Branding?
Instructional Video2:07
The Business Professor

Marketing - What is Brand Loyalty?

Higher Ed
Marketing - What is Brand Loyalty?
Instructional Video1:41
The Business Professor

Marketing - What is Brand Image?

Higher Ed
Marketing - What is Brand Image?
Instructional Video2:31
The Business Professor

Marketing - What is Brand Equity?

Higher Ed
Marketing - What is Brand Equity?
Instructional Video1:44
The Business Professor

Marketing - What is Behavioral Targeting

Higher Ed
This Video Explains Marketing - What is Behavioral Targeting
Instructional Video1:24
The Business Professor

The Power of Advertising: Reaching Mass Audiences

Higher Ed
This video serves as an introductory overview of the concept of advertising and its purpose in marketing.
Instructional Video2:14
The Business Professor

Marketing - What is a Sustainable Competitive Advantage

Higher Ed
This Video Explains Marketing - What is a Sustainable Competitive Advantage
Instructional Video1:46
The Business Professor

Marketing - What is a Product?

Higher Ed
Marketing - What is a Product?
Instructional Video1:22
The Business Professor

Marketing - What is a Positioning Statement

Higher Ed
This Video Explains Marketing - What is a Positioning Statement
Instructional Video2:10
The Business Professor

Marketing - What is a Perceptual Map

Higher Ed
This Video Explains Marketing - What is a Perceptual Map
Instructional Video2:22
The Business Professor

Marketing - What is a Distribution Channel

Higher Ed
This Video Explains Marketing - What is a Distribution Channel
Instructional Video2:18
The Business Professor

Marketing - What is a Channel System

Higher Ed
This Video Explains Marketing - What is a Channel System
Instructional Video2:14
The Business Professor

Marketing - What is a Brand Community

Higher Ed
Marketing - What is a Brand Community
Instructional Video1:58
The Business Professor

Marketing - What does Place mean in Marketing Strategy

Higher Ed
This Video Explains Marketing - What does Place mean in Marketing Strategy
Instructional Video2:53
The Business Professor

Marketing - What do Sales People Do

Higher Ed
Marketing - What do Sales People Do
Instructional Video1:59
The Business Professor

Marketing - What Components do products include?

Higher Ed
Marketing - What Components do products include?
Instructional Video1:40
The Business Professor

The Three Main Goals of Promotion

Higher Ed
In this video, the speaker discusses the three main goals of promotion in marketing: informing, persuading, and reminding. They explain that depending on the age of the product or brand, the market situation, and the level of...
Instructional Video1:37
The Business Professor

Marketing - What are Private Brands?

Higher Ed
Marketing - What are Private Brands?
Instructional Video1:42
The Business Professor

Marketing - Vertical Marketing System

Higher Ed
This Video Explains Marketing - Vertical Marketing System