The Business Professor
Marketing - Vertical Integration
This Video Explains Marketing - Vertical Integration
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Marketing - How Salespeople are Compensated
Marketing - How Salespeople are Compensated
The Business Professor
Manufacturing Functions - Explained
What are Manufacturing Functions? Functions related to manufacturing operations may include the design and development of production lines, purchasing raw materials and components, selection of raw material suppliers and subcontractors,...
The Business Professor
Make or Buy Decision in Accounting
A routine decision faced by all managers is the decision to make a product or to purchase that product. This generally arises when the product is just one part of a larger product. This video explores the Make or Buy decision faced by...
The Business Professor
Marketing - Types of Content We Can Put on Social Media
Marketing - Types of Content We Can Put on Social Media
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Marketing - Selective Distribution
This Video Explains Marketing - Selective Distribution
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Marketing - Push Strategy vs Pull Strategy
Marketing - Push Strategy vs Pull Strategy
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Marketing - Penetration Pricing Strategy
Marketing - Penetration Pricing Strategy
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The Importance of Packaging in Marketing
This video discusses the importance of packaging in marketing. It explains how packaging plays a crucial role in protecting products during transportation, enhancing their display in stores, promoting brand recognition, and ensuring...
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Methods of Collecting Data for Marketers
This video discusses various methods that marketers can use to collect valuable data for making informed decisions. It covers techniques such as surveys, focus groups, interviews, scanner panels, web tracking, ethnography, and...
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Marketing - Measuring Environmental Impact
This Video Explains Marketing - Measuring Environmental Impact
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Understanding Intensive Distribution in Marketing
This video delves into the world of marketing and explores the concept of intensive distribution. Join us as we uncover the challenges faced by marketers in making their products readily available to consumers.
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Marketing - Ideal Market Exposure
This Video Explains Marketing - Ideal Market Exposure
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Marketing - How to Measure the Impact of Social Media
Marketing - How to Measure the Impact of Social Media
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Segmenting Consumer Markets: Factors to Consider
The video discusses different ways to segment markets as a marketer. The speaker identifies three main ways - consumer behavior, geography and demographics. The speaker highlights how each of these variables can help to identify similar...
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Marketing - How Do We Segment Business Markets
This Video Explains Marketing - How Do We Segment Business Markets
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Marketing - How Do We Judge the Value of New Ideas
This Video Explains Marketing - How Do We Judge the Value of New Ideas
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Marketing - How are Goods Different from Services?
Marketing - How are Goods Different from Services?
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Marketing - Exclusive Distribution
This Video Explains Marketing - Exclusive Distribution