The Business Professor
Marketing - Drawbacks of B2B Relationships
Marketing - Drawbacks of B2B Relationships
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Marketing - Distribution Channels
This Video Explains Marketing - Distribution Channels
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Marketing - Discrepancy of Assortment
This Video Explains Marketing - Discrepancy of Assortment
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Marketing - Charging for Product Transportation
Marketing - Charging for Product Transportation
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Marketing - Channel Conflict
This Video Explains Marketing - Channel Conflict
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Marketing - Benefits of Personal Selling
Marketing - Benefits of Personal Selling
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Marketing - Benefits of B2B Relationships
Marketing - Benefits of B2B Relationships
The Business Professor
Market Orientation
What is Market Orientation? Market orientation perspectives include the decision-making perspective, market intelligence perspective, culturally based behavioural perspective, strategic perspective and customer orientation perspective.
The Business Professor
Manufacturing Firms - Importance of Unit Costs
Unit cost is an important metric for manufacturing firms to judge efficiency, profitability, and pricing
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Managers and Other Users of Information
Managers and other internal and external stakeholders use company information for a variety of reasons
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Loss Leader - Strategy
A loss leader strategy prices a product lower than its production cost in order to attract customers or sell other, more expensive products. Loss leading is a controversial strategy that is considered predatory. Some companies use a loss...
The Business Professor
Long Tail Strategy
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The...
The Business Professor
Limitations of Functional-Based Cost Accounting System
This video discusses the primary limitations of a functional-based cost accounting system. It emphasizes the limitations of a functional-based cost accounting system in accurately determining product costs and the challenges it presents...
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Overview of Marketing Strategy
This Video Gives an Overview of Marketing Strategy
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Overview of Financial Projections
This video discusses the importance of financial projections in a business plan, particularly for start-up ventures. It emphasizes the significance of the income statement in outlining revenue and expense projections, as well as the need...
The Business Professor
Need vs Want in Entrepreneurship
This Video Explains Need vs Want in Entrepreneurship
The Business Professor
Naming Your Business
What are the considerations when Naming Your Business? Follow your state's naming guidelines · 2. Don't pick a name that's too similar to a competitor's name · 3. Choose a name that people can spell and pronounce.