The Business Professor
Understanding Brand Identity
This video explains the importance of brand identity in marketing. The teacher emphasizes the need for marketers to make careful decisions in order to create a unique and memorable brand identity.
The Business Professor
Understanding Brand Awareness in Marketing
Join us as we explore how brand recognition plays a vital role in distinguishing products from competitors and the ultimate goal of making our brand stand out.
The Business Professor
Defenses Available for Strict Liability Actions
This video discusses the defenses available for strict liability actions. It explains that contributory and comparative negligence do not apply to strict liability cases, but assumption of risk and misuse of a product can be defenses....
The Business Professor
Cost Volume Profit Analysis (CVP) - Accounting
This video provides and explanation of what is Cost Volume Profit Analysis. It gives a brief overview of how the CVPA is used in managerial accounting.
The Business Professor
Cost Strategy (Low Cost Production)
Low-cost strategy enables the firm to sell its product/service with a lower price compared to its competitors because of lower costs of producing products/service; as a result of this, they win a competitive advantage in the industry.
The Business Professor
Continuous Manufacturing
Continuous manufacturing is an approach to manufacturing that includes mass production, process production, and discreet production
The Business Professor
Understanding the Consumer Product Safety Act
In this video, we explore the Consumer Product Safety Act and its role in protecting consumers from potentially harmful products. We discuss the various sub-acts within the CPSC, which cater to specific types of products.
The Business Professor
Concentration Strategy
A concentration strategy is when a business focuses on a specific group of clients, a specific product, or a specific geographic market.
The Business Professor
Commoditize
Commoditize means a product or service has become identical to the same type of offering presented by a rival, distinguished only by its price.
The Business Professor
Click and Mortar Business Model
A click-and-mortar business model is based on investing in both a physical and online presence. Click and mortar models are becoming increasingly popular as consumers seek to buy products online and off and to examine products offline...
The Business Professor
Clayton Act - Tying Arrangements
This video discusses tying arrangments as a violation of antitrust law under the Clayton Act.
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Clayton Act Reciprocal Dealing Arrangements
Clayton Act Reciprocal Dealing Arrangements
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Understanding the Legality of Mergers and Acquisitions Under Section 7 of the Clayton Act
The video discusses when mergers and acquisitions become potentially anticompetitive and illegal under Section 7 of the Clayton Act. The types of mergers are discussed, including horizontal, vertical, and conglomerate mergers, and the...
The Business Professor
Expanding Into Foreign Markets
How does a Business Expand into Foreign Markets? This can involve a range of activities, including establishing a physical presence in international markets, building relationships with customers and partners, adapting products and...
The Business Professor
Elements of an Operational Plan
This Video Explains the Elements of an Operational Plan