Curated Video
What Ever Happened to Surge? The '90s Most Extreme Soda
Weird History is taking you back to the '90s for a big ol' can of Surge. Have you ever been browsing the insufficiently extreme soda aisle at your local grocery store and found yourself wondering, "What ever happened to Surge, one of the...
Curated Video
Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
Curated Video
Advertising Campaign Monitoring & Evaluation
Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.
The Wall Street Journal
The Big Sell: Vaccines
The Ad Council gives us an inside look at one of the biggest and most important public service campaigns in U.S. history: persuading skeptical Americas to immunize themselves against the deadly Covid-19 virus.
IDG TECHtalk
Intel's anti-Mac ads: What's next for Intel?
It's been a year since rumors began to swirl that Apple would sever its ties with Intel, and a few months since that transition became official. Apple has released a few Apple Silicon/M1 Macs already, and there's more in the pipeline....
Curated Video
U.S. Census Bureau Unveils $500 Million Ad Campaign
The campaign features more than 1,000 print, television, radio and internet ads in 13 languages.
Bloomberg
Behind Whole Foods Advertising Message on Values
Oct. 20 -- Whole Foods Global Vice President of Communications Jeannine DAddario discusses the companys advertising strategy and message on values. She speaks on Market Makers. (Source: Bloomberg)
Curated Video
With Osama bin Laden captured, the FBI is focusing on another most-wanted: James "Whitey" Bulger, wanted for 19 gangland killings. In a twist, the FBI has launched an ad campaign aimed at finding his girlfriend.
HEADLINE: Gangster's girlfriend focus of TV ad blitz
CAPTION: With Osama bin Laden captured, the FBI is focusing on another most-wanted: James "Whitey" Bulger, wanted for 19 gangland killings. In a twist, the FBI has launched an ad...
Bloomberg
Gap Names Art Peck to Succeed CEO Glenn Murphy
Oct. 9 -- Berglass and Associates CEO Les Berglass and Author of The New Rules of Retail Robin Lewis discuss The Gap replacing Chief Executive Officer Glenn Murphy with Art Peck, who serves as president of Gaps growth, innovation and...
Curated Video
UPITN 21 11 77 AFTERMATH OF BOMB AT THE EGYPTIAN EMBASSY IN DAMASCUS
ABC news item
Film: Rev - Sound: Mag/SOF - Colour - NYFilm: No - LN Number: LN88327 - Available in HD
Sophia Learning
Sophia: Advertising: Lesson 2
In this lesson, you will learn how design influences Advertising. It is 2 of 4 in the series titled "Advertising."