News Clip11:39
Curated Video

Ads masquerading as journalism, the slippery slope of branded content

9th - Higher Ed
When the line between advertisements and journalism becomes blurred.
News Clip2:24
Curated Video

Metrolinx spent $2.25M on controversial ad campaign

9th - Higher Ed
The 'See beyond' ad campaign was criticized for appearing to dismiss concerns around the transit organization’s construction delays. CBC’s Lane Harrison reports.
News Clip2:10
Curated Video

Filming of Tim Hortons ads highlights differences between French, English in Canada

9th - Higher Ed
Montreal filmmaker Pascal Plante explains what he noticed between French and English versions of a Tim Hortons commercial, and how it emphasizes differences rather than building bridges between cultures.
News Clip3:32
Curated Video

Expert unpacks Meta's decision to pull news content

9th - Higher Ed
Ottawa law Prof. Michael Geist says there's very low economic value to Meta for having news content on its social media feeds. 'Facebook is far more important to the news sector than the news sector is to Facebook,' Geist says.
News Clip1:08
Curated Video

Is there a future for journalism?

9th - Higher Ed
Concordia University associate professor of journalism, Magda Konieczna, says being innovative and entrepreneurial will be key to producing journalism outside of the current corporate model.
News Clip5:26
Curated Video

Ads on Netflix Not Stealing the Spotlight

9th - Higher Ed
Netflix recently launched an ad-supported tier to keep prices lower for customers, but new data shows it could actually be losing money from the new offering. Cheddar News' Michelle Castillo reports.
News Clip6:20
Curated Video

What to Expect With Meta’s New Ad Formats

9th - Higher Ed
Meta is looking toward short-form video to increase new advertising revenue opportunities. Cheddar News breaks down how the tech giant will be rolling out new formats.
News Clip0:30
Curated Video

DoorDash to Open Bidding to Restaurants for Search Page Ad Placement

9th - Higher Ed
DoorDash is getting into the advertising business and will list restaurant ads on the platform. Restaurants can compete for ad space through a bidding system, but DoorDash will only be paid if orders are placed at the advertised business.
News Clip1:34
Curated Video

Square, TikTok Announce Partnership to Streamline Users to Seller Pages

9th - Higher Ed
Payment processing platform Square is partnering with TikTok to direct users from the social media platform to Square's seller pages through ads and videos. The announcement comes on the heels of TikTok revealing that it has a staggering...
News Clip6:32
Curated Video

Facebook Under Fire Amid Lack of Sex Trafficking Oversight, Targeted Ad Practices

9th - Higher Ed
Caleb Silver, Editor-in-chief at Investopedia, joined Wake Up With Cheddar to talk about where Facebook goes from here after a series of damning reports from the Wall Street Journal.
News Clip9:43
Curated Video

Gauge Works With Large U.S. Corporations to Help Perfect Their Diversity, Equity, and Inclusion Strategies and Efforts

9th - Higher Ed
In the wake of George Floyd's death last year, many large U.S. corporations have launched social justice efforts, meant to show their support for racial equality. This was the first time several corporations stepped into the space,...
News Clip1:53
Curated Video

Spotify IDs Gen Z as Most Coveted Demo, Provides Marketing Insights

9th - Higher Ed
Spotify has outlined three points of interest for marketers to target Gen Z as the demographic becomes the most sought after when it comes to marketing. Lee Brown, VP and global head of advertising business at Spotify, joined Cheddar to...
News Clip5:47
Curated Video

Facebook's Political Ad Policy Breakdown

9th - Higher Ed
Digital political ads , while not the primary source for campaigns, are growing in popularity. Cheddar's Michelle Castillo takes a look at how Facebook's political ad policies are being implemented.
News Clip1:56
Curated Video

Lululemon, Arc’teryx join Facebook boycott over hate speech

9th - Higher Ed
Major companies like Ford, Coca-Cola, Starbucks, Lululemon suspend advertising buys on Facebook in bid to get it to mute hate speech.
News Clip2:49
Curated Video

TikTok Encourages Companies to Make Promotional Posts With New Program

9th - Higher Ed
TikTok launches a new program targeting marketers to promote on the platform but without traditional promotional ads. Cheddar's Michelle Castillo reports.
News Clip3:53
Curated Video

NAACP Calls on Corporations to Take Action For Racial Progress

9th - Higher Ed
Derrick Johnson, president and CEO of the NAACP, calls for corporations to stop spending ad dollars with Facebook as the platform faces criticism for its handling of controversial posts.
News Clip0:18
Curated Video

Google Bans Zerohedge for Racist Comment Section

9th - Higher Ed
Google banned website ZeroHedge from its ad platform and warned The Federalist for reportedly offensive remarks found in their comments sections.
News Clip3:05
Curated Video

Ad Agencies Pull Away From Facebook

9th - Higher Ed
In light of controversial comments made by President Trump on Facebook, companies are reconsidering investing in the platform. Zuckerberg's response to backlash from the president's comments was the catalyst behind some companies...
News Clip5:31
Curated Video

Politicians Ramp Up Ad Spending Amid Election Season

9th - Higher Ed
Cheddar's J.D. Durkin takes a look at recent campaign ad spending. As politicians gear up for the November elections, they are beginning to ramp up ad spending on social media and television.
News Clip7:17
Curated Video

How Wikimedia Is Fighting Election Misinformation

9th - Higher Ed
Ryan Merkley, Chief of Staff at the Wikimedia Foundation, breaks down examples of election misinformation and how Wikimedia's task force is preparing for the challenges that may arise as election results pour in.
News Clip5:33
Bloomberg

Alphabet's Future Is Bright Despite Earnings Miss: Brent Thill

Higher Ed
Brent Thill, Jefferies software and internet research tech sector leader, reacts to Google parent Alphabet's fourth-quarter earnings and capital expenditure plan. He speaks on "Bloomberg The Close." Alphabet's quarterly sales were $81.6...
News Clip6:57
Bloomberg

Netflix Earnings Are a 'Double Win,' Ross Gerber Says

Higher Ed
Ross Gerber, co-founder and CEO of Gerber Kawasaki Wealth and Investment Management, reacts to Netflix's quarterly earnings and subscriber growth on "Bloomberg The Close." Netflix closed 2024 with its biggest quarterly subscriber gain in...
News Clip3:49
Curated Video

Viral celebrity deepfake ad warns of AI being used 'trick you into not voting'

Higher Ed
A video with more than 6 million views on YouTube is warning voters to pay closer attention to what they see and hear online. (Scripps News)
News Clip3:37
Bloomberg

Alphabet Sales Top Analyst Projections

Higher Ed
Alphabet reported first-quarter results that exceeded analysts' estimates. Bloomberg Intelligence's Mandeep Singh has more on "Bloomberg Markets: The Close."



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