The internet has changed marketing and advertising. There are new rules, new tools, and new gurus. One of the first to see this coming, and craft new strategy and tactics, was Seth Godin.



I describe Godin as a Powerhouse of...

The sales process starts with prospecting. This is how we find potential future customers – or ‘prospects’.

A stakeholder is anyone who has any interest in what you are doing. They can be an individual or a group. So, in the context of Corporate Social Responsibility, who are the stakeholders who have an interest in what the organization is...

Some people find the idea of negotiating uncomfortable. It feels like negotiation is about asking for more than you deserve. It is not. In this video, we'll get started on the basics with the Fundamental Model of Negotiation.

Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.

A brand marketing plan is a plan for all the goals, activities, costs, and controls to promote a brand. So, how do we build one?

In our video on Marketing Mix, one of the 4 Ps was Promotion. Let's talk about crafting a message.

Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes...

Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.

A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...

Who are you marketing to? Do you know the characteristics of your prospective customers? To target your marketing well, you need an archetype, which marketers call the ‘Buyer Persona’ or sometimes the customer or marketing persona. And...

The job of marketing is to make potential customers aware of your products or services. And the Marketing Mix is consists of the different strategies for doing this.

To understand our customers, we map out the route they take through our marketing, advertising, and sales processes. This is your customer journey. It’s a way to understand how it feels for your customers to deal with you at each step...

Customer Relationship Management, or CRM for short is a simple idea. Learn about your potential customers, and use that knowledge to strengthen your relationship with them. Use your stronger relationship to sell them your products or...

Permission Marketing has reached early adulthood. Born in 1999, it is a vibrantly fit and energetic part of the marketer’s toolset. We see it everyday, and think nothing of the revolutionary change it has created.

The explosion in online business and the effectiveness of Software as a Service have created a new boom: Marketing Automation. This allows marketers to address prospective customers almost personally. But to do so in a way that scales...

Indulge in the ultimate luxury dessert experience with the world's most expensive ice cream sundae, priced at $1000 in New York City. This decadent creation features vanilla ice cream covered in gold paper, caviar infused with passion...

Individual CD is a new music purchasing system introduced in Lubeck, Germany. Customers use a portable mini computer to scan the barcode on the CD cover and select up to 14 songs to compile their own personalized music CD. This system...

Rolls Royce is a leading jet engine manufacturer that has been powering aircraft since 1914. With expertise in both commercial and military aviation, their engines are used in a wide range of aircraft, from commercial airliners to...

Explore a real world example of how to use algebra to solve how many chairs a coffee shop needs. In this video, math instructor Jonny Heeley leads students through an interactive simulation to understand how we can use albegra to divide...

Discover the undeniable importance of marketing in this enlightening video. Explore why marketing is crucial for businesses to thrive in today's competitive landscape. Gain insights into the key role marketing plays in driving brand...

Dive into the world of user-generated content in this enlightening video. Understand what user-generated content is and how it can empower your brand's authenticity and engagement. Explore the benefits, strategies, and best practices to...

Delve into the world of paid media in this informative video. Understand what paid media is and how it can amplify your brand's online reach. Explore various paid advertising channels, techniques, and strategies to drive targeted...

Discover the world of mobile marketing in this informative video. Learn what mobile marketing is and how it can revolutionize your brand's engagement with on-the-go audiences. Explore the techniques and strategies to optimize your mobile...