SolarWinds CEO Sudhakar Ramakrishna tells the story of the 2020 attack on the company and its customers that brought supply chain attacks to the fore and was the start of a long journey of remediation and winning back customer support.

This lesson provides an overview of the blockchain technology, its characteristics, and how it differs from cryptocurrencies like Bitcoin. It also explores the potential use cases of blockchain technology in creating open marketplaces...

Who is Involved in Business Purchase Decisions

Many sustainable companies stand to gain due to current consumer trends and learn how to take consumer opinions, perceptions, and brand loyalty into account when forming your brand strategy.

Discusses common interests of certain stakeholder groups and the different methods to engage your stakeholders

This Video Explains Marketing Strategy Price

Financing Part 2/2: This video provides guidance and advice for entrepreneurs who are seeking to raise funds for their business. The video highlights the importance of storytelling and crafting a compelling narrative to attract...

What was medieval junk food like? If you're picturing knights eating Big Macs and Twinkies, you're not far off from the truth. Just substitute a meat pie for the Big Mac and a funnel cake for the Twinkies, and you'll have a good idea of...

Sales part 3/3: In this video, the speaker emphasizes the importance of listening and understanding the needs of the other party in sales. He also discusses his approach to negotiations and the value of creating a win-win situation for...

My 60 second explanation of non-colluding oligopolies and the kinked demand curve model. Remember that if you raise your price your demand will be elastic and if you lower your price demand will be inelastic.

This video discusses the importance of customer relationship management (CRM) in today's marketing landscape. It explains how collecting and analyzing data on individual customer activity helps businesses understand their customers'...

In this video, marketing expert Bill Carmody explains why people may not be buying from you and offers a solution. He emphasizes the importance of being transparent, telling your story, and clearly articulating your value proposition to...

Delivers case studies of companies who have successfully implemented sustainability and their approach for reaching their goals

Learn how the accounts are to be presented and the different adjustments on admission of a partner like profit sharing ratio,capital contribution, goodwill calculated ,revaluation, profit or loss

Max is excited to find a flyer offering half-priced video games until he reads the fine print, which says he must buy two older video games in order to get the discount for a new video game. Moon tells Max, "there's no such thing as a...

This video discusses Porter's Five Forces model, which was developed by Michael Porter in the 1980s as a framework for analyzing the competitive pressures and forces that businesses face when competing in a market. The video explains...

Do you sometimes not know whether you should use "customer" or "client"? The words are very similar, but we use them in different contexts.



Many languages have one word to express this concept: cliente (Spanish), client...

Sue Porto has been CEO of St John's Hospital Bath, since May 2015. Prior to this she had been at the national charity Beanstalk, serving as its Chief Executive Officer, since October 2010, leading the charity's work in tackling...

Marketing - What is Consultative Selling

The ethics of AI have become an important business and reputation issue in light of the Covid-19 pandemic and public protests. Paula Goldman shares how companies can address the ethical perils of biased algorithms, surveillance...

In this video, Bill Carmody, known as The Marketing Whisperer, discusses the downfall of Blockbuster as a prime example of a company failing to listen to its customers and adapt to changing trends. He emphasizes the importance of...

In this video, Bill Carmody discusses the concept of creating advocacy for businesses. He emphasizes the importance of going above and beyond customer expectations to create advocates who will passionately talk about your business...

Marketing - What do Sales People Do

In this video, Bill Carmody tells you how to gain a customer for life, starting today. The secret formula is quite simple. You need to create a Magic Moment for your best customer today. Understand what this means and do it once a day...