Instructional Video1:50
The Business Professor

Methods of Social Media Marketing

Higher Ed
Methods of Social Media Marketing
Instructional Video3:33
The Business Professor

Marketing Strategy Price

Higher Ed
This Video Explains Marketing Strategy Price
Instructional Video2:55
The Business Professor

Marketing Plan Situational Analysis

Higher Ed
This Video Explains Marketing Plan Situational Analysis
Instructional Video2:30
The Business Professor

Marketing - Why are Salesperson Relationships Important

Higher Ed
Marketing - Why are Salesperson Relationships Important
Instructional Video1:25
The Business Professor

Media Kit

Higher Ed
Explanation of Media Kit
Instructional Video1:42
The Business Professor

Media Effect

Higher Ed
Explanation of Media Effect
Instructional Video2:31
The Business Professor

Relationships Matter in Marketing

Higher Ed
This Video Explains Why Relationships Matter in Marketing
Instructional Video1:25
The Business Professor

Relationship Management

Higher Ed
Explanation of Relationship Management in marketing
Instructional Video5:13
The Business Professor

Recording Accounts Receivables and Credit Card Transactions

Higher Ed
The video discusses the recording of accounts receivables and the different types of recognition involved. The instructor reviews the basic procedure for recording sales on credit and then goes on to discuss credit cards as a different...
Instructional Video5:32
The Business Professor

Recognize Special Inventory Sales Transactions - Accounting

Higher Ed
Recognize Special Inventory Sales Transactions - Accounting
Instructional Video1:02
The Business Professor

Rainmaker

Higher Ed
Explanation of Rainmaker
Instructional Video1:26
The Business Professor

Purpose of Marketing

Higher Ed
This Video Explains the Purpose of Marketing
Instructional Video4:35
The Business Professor

Primary Market Research Methods

Higher Ed
This video defines what is a Primary Research Method in Marketing.
Instructional Video5:19
The Business Professor

Pricing

Higher Ed
This Video Explains Pricing
Instructional Video3:52
The Business Professor

Price Corridor Map

Higher Ed
Price Corridor of the Mass is a tool managers can use to determine the right price to unlock the mass of target buyers.
Instructional Video1:54
The Business Professor

Social Responsibility and Marketing

Higher Ed
This Video Explains Social Responsibility and Marketing
Instructional Video2:52
The Business Professor

Situational Analysis - 4C, 5C, 7C Approaches

Higher Ed
What is the 4C Situational Analysis? The 5C Situation analysis is a method of conducting both an internal and external analysis of a company.
Instructional Video2:19
The Business Professor

Role of a Business Buying Center

Higher Ed
Role of a Business Buying Center
Instructional Video1:19
The Business Professor

Three Dimensional Business Model

Higher Ed
The three dimensions of the business are the customer groups (who will be served by the business), customer needs (what are the customer needs that will be met) and technology or distinctive competencies (how are these needs going to be...
Instructional Video2:03
The Business Professor

Business to Business or B2B Customers

Higher Ed
Business to Business or B2B Customers
Instructional Video7:12
The Business Professor

Business Model Canvas - Explained

Higher Ed
What is the Business Model Canvas? The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.
Instructional Video2:52
The Business Professor

Business Customers are different than Consumers

Higher Ed
Business Customers are different than Consumers
Instructional Video1:15
The Business Professor

Data On-Boarding

Higher Ed
Explanation of Data On-Boarding
Instructional Video1:06
The Business Professor

DAGMAR: Setting Clear Advertising Goals for Measured Results

Higher Ed
This video is about the importance of effective communication with customers and potential customers as marketers. The focus is on advertising as a powerful tool for communication, and the concept of DAGMAR is introduced as a technique...