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The Business Professor
Marketing Plan Situational Analysis
This Video Explains Marketing Plan Situational Analysis
The Business Professor
Marketing - Why are Salesperson Relationships Important
Marketing - Why are Salesperson Relationships Important
The Business Professor
Relationships Matter in Marketing
This Video Explains Why Relationships Matter in Marketing
The Business Professor
Recording Accounts Receivables and Credit Card Transactions
The video discusses the recording of accounts receivables and the different types of recognition involved. The instructor reviews the basic procedure for recording sales on credit and then goes on to discuss credit cards as a different...
The Business Professor
Recognize Special Inventory Sales Transactions - Accounting
Recognize Special Inventory Sales Transactions - Accounting
The Business Professor
Primary Market Research Methods
This video defines what is a Primary Research Method in Marketing.
The Business Professor
Price Corridor Map
Price Corridor of the Mass is a tool managers can use to determine the right price to unlock the mass of target buyers.
The Business Professor
Social Responsibility and Marketing
This Video Explains Social Responsibility and Marketing
The Business Professor
Situational Analysis - 4C, 5C, 7C Approaches
What is the 4C Situational Analysis? The 5C Situation analysis is a method of conducting both an internal and external analysis of a company.
The Business Professor
Three Dimensional Business Model
The three dimensions of the business are the customer groups (who will be served by the business), customer needs (what are the customer needs that will be met) and technology or distinctive competencies (how are these needs going to be...
The Business Professor
Business Model Canvas - Explained
What is the Business Model Canvas? The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.
The Business Professor
Business Customers are different than Consumers
Business Customers are different than Consumers
The Business Professor
DAGMAR: Setting Clear Advertising Goals for Measured Results
This video is about the importance of effective communication with customers and potential customers as marketers. The focus is on advertising as a powerful tool for communication, and the concept of DAGMAR is introduced as a technique...