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The Business Professor
Customer Centric Strategy
A customer-centric sales strategy focuses first on understanding the issue, then on helping to solve it with the most appropriate solution.
The Business Professor
Click and Mortar Business Model
A click-and-mortar business model is based on investing in both a physical and online presence. Click and mortar models are becoming increasingly popular as consumers seek to buy products online and off and to examine products offline...
The Business Professor
Customer Segments and the Target Market
What are customer segments? What is the target market? Target marketing focuses on people most likely to purchase your product or service. Segmentation looks at your entire target market and divides consumers into more specific groups...
The Business Professor
How Does Marketing Achieve Business Growth
This Video Explains How Marketing Achieves Business Growth
The Business Professor
How Business Identify Options for Purchase
This video discusses how businesses identify options for purchase and the sources they use to gather information. It highlights the internet as a common starting place, contact with salespeople, consulting with other purchasing agents,...
The Business Professor
Four Actions Framework (ERRC Grid)
The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne.
The Business Professor
First Mover Advantage
In marketing strategy, first-mover advantage is the competitive advantage gained by the initial significant occupant of a market segment.
The Business Professor
Auditing - What is the Revenue and Collection Cycle
This video explains what is the Revenue and Collection Cycle in Audit practice.
The Business Professor
Accounts Receivable - Financial Accounting
Accounts Receivable - Financial Accounting
The Business Professor
Understanding Accounts Receivable Confirmations
In this video, we will explore what accounts receivable are and dive into the purpose and process of conducting accounts receivable confirmations during an audit. We will also discuss the different types of confirmations and their impact...
The Business Professor
Ansoff Matrix
The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth.
Curated Video
The Future of Digital Marketing
Embrace the next frontier of digital marketing in this insightful video exploring its future. Gain valuable insights into emerging trends, cutting-edge technologies, and innovative strategies that will shape the digital marketing...