Curated Video
What is Advertising? And What are its Benefits?
Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...
Curated Video
Planning an Advertising Campaign: Campaign Objective and Budget
Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign: - setting the...
Curated Video
Media Buying: The Three Stages
You want to find the right time, place, and context to deliver relevant ads to your target audience, so you can increase conversion rates, sales, or brand awareness. Media buying is an important step in the advertising process. Your goal...
Curated Video
Don Draper: In Mad Men, Advertising is Cool
Don Draper is a fictional character inhabiting a fictional representation of the 1960s US advertising industry, Mad Men. I don’t want to talk about the iconic social story lines, though. I want to identify some of the advertising...
Curated Video
Advertising Campaign Monitoring & Evaluation
Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.
Curated Video
Advertising Agencies: What They Offer and How to Select and Brief an Ad Agency
I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...
Curated Video
The Creative Process: Developing, Writing, and Producing an Advert
Developing, Writing, and Producing an Advertisement involves a large creative team of creative thinkers, copywriters, designers, producers, editors, and many more. What are the main steps in the creative process?
Curated Video
What is the Marketing Channel Mix? Promotion Channel Strategy
Channel Mix is the ratio at which you assign resources to the different ways of communicating about products. It is a strategic document that identifies each channel that can deliver your messages and the optimum blend that maximizes...
Curated Video
First Impression - Appearance: How to Look the Part
We form a first impression of someone within a few seconds of meeting them. It's vital that you know how to create the right first impression for you. And the first thing that people notice is your appearance. So, you need to look the...
Curated Video
Remote Sensing: Managing Fish Populations and Canine Blood Banks
This video explores the use of remote sensing technology, specifically image processing software developed by NASA, to manage and conserve fish populations in the Gulf of Mexico. The software helps researchers predict fish locations...
Curated Video
Take Control of Your Health: The Importance of Monitoring Blood Pressure
This video highlights the importance of being aware of your blood pressure level for personal health. It emphasizes the low percentage of people who regularly get tested and promotes a campaign in Britain to encourage better awareness....
Curated Video
Campaign Management
Dive into the world of campaign management and discover the strategies to effectively plan, execute, and optimize your marketing campaigns. Learn how to streamline processes, set measurable goals, target the right audience, and analyze...
Curated Video
Integrated Digital Marketing
Explore the world of integrated digital marketing in this informative video. Discover how to harmoniously combine various online strategies like SEO, social media, content marketing, and paid advertising to achieve remarkable results....
Curated Video
Digital Marketing Review: Evaluating Marketing and Advertising Campaigns
Explore the dynamic world of digital marketing in this informative video. Delve into the strategies, tactics, and tools used to promote businesses and engage audiences online. From SEO to social media marketing, discover the limitless...
Financial Times
Engagement - the new form of shareholder governance
Shareholders are increasingly looking to engage with underperforming companies instead of divesting, or forfeiting their shares in them. In the hope of changing the usual course, governance, or the 'G" in 'ESG' has taken on more importance.
Curated Video
Women Who Wow: Grace Davidson
At 17 years-old, Grace became the youngest campaign manager in Washington state. While navigating through this male dominated field as a teenager, Grace found success on and off the campaign trail, helping her realize you can never be...
The Guardian
The Limits of Foreign Influence in European Politics
Steve Bannon has been playing an active role in the direction of European populist politics. Journalist Paul Lewis explains the legal limit of that influence. He meets with Bannon to ask his thoughts on the matter and to question whether...
Mr. Beat
The One Political Issue That Unites All of Us
Mr. Beat explains corporate welfare. I mean, he tries to, at least. He really does try.
Curated Video
Football Files - Episode 78 - ANGOLA
BABIES THIS TEAM WERE ONLY AFFILIATED WITH FIFA IN 1980 AND AFTER 6 ATTEMPTS HAVE FINALLY QUALIFIED FOR THE FINALS. JOURNEY AFTER A SHOCK LOSS TO BEGIN WITH, THE COACH WAS SACKED AND THE CAPTAIN TOOK OVER AND LEAD HIS TEAM THROUGH A...
Curated Video
Rule of Law
U.S. Citizens are required to follow the rule of law, a practice that was tested by former president Richard Nixon.
Curated Video
Tammany Hall: Controlling New York Politics
It is the historic New York building that is synonymous with greed, crime and corruption, but what is the true story behind Tammany Hall?
Curated Video
Election of 1948: The Underdog
The suspenseful 1948 presidential election exposed the consequences of flawed polls, as Truman's astonishing victory upended expectations and forever changed how pollsters make predictions.
Curated Video
Election of 1912: Third Party
In 1912, Theodore Roosevelt's bold creation of a new political party, the Bull Moose Party, challenged rivals Taft and Wilson, forever altering the political landscape of the United States.
Curated Video
Bella Abzug: Pioneering Feminist Icon
At a time when the U.S. House of Representatives was dominated by men, pioneering feminist Bella Abzug became a law-making force to be reckoned with.