Lesson Plan
ReadWriteThink

Read Write Think: Identifying and Understanding the Fallacies Used in Advertising

For Teachers 9th - 10th Standards
Young scholars examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
Lesson Plan
Other

Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads

For Teachers 3rd - 5th
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Lesson Plan
McREL International

Mid Continent Research for Education and Learning: Deconstructing Media Messages

For Teachers 3rd - 5th Standards
This brief lesson focuses on the roles that many different people play in the creation of media messages and advertising.
Activity
Other

Media Education Foundation: Deconstructing an Advertisement [Pdf]

For Students 9th - 10th Standards
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
Unit Plan
Texas Education Agency

Texas Gateway: Evaluating and Interpreting Media

For Students 5th - 9th Standards
[Accessible by TX Educators. Free Registration/Login Required] When people talk about media literacy, they are talking about learning to understand what these messages really mean. This lesson will help you take a closer look at a few...
Handout
Tech Target

Whatis.com: Infomercial

For Students 9th - 10th Standards
This site has the definition of "Infomercial," and includes explanations of the infomercial equivalent in print media and on the internet.