What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...

Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...

This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...

Site challenges students to examine how goods were advertised, and sold in Colonial Times versus Today. Excellent hands-on activity.

Stores and credit card companies make it seem so easy. How often have you seen advertisements to buy something and only pay $20 a month? So what's the real cost of credit? Let's go shopping and find out.

Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....

Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.

Enlightening history of hearing aid devices from the 19th century on.

This unit is a fun, exciting, and engaging unit that uses many 21st century tools to help students working in collaborative groups understand what an adjective is and how adjective use is vital to making writing interesting. Furthermore,...

Find out how many fast food companies invest in advertising to convince consumers to buy their products.

This page, provided by a law firm, gives Federal Trade Commission warnings on advertised low-interest rates and questions to consider before signing for a low-interest rate.

Informtion on word choice and language in advertising, includes word lists and questions.