Lesson Plan
Curated OER

Working with Percentages

For Teachers 6th - 8th
Middle schoolers complete basic operations using percentages in a variety of real world situations. Discounts are computed and compared to a variety of prices listed in local newspaper advertisements.
Lesson Plan
Curated OER

Author's Purpose

For Teachers K - 3rd
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
Lesson Plan
Curated OER

What I Did On My Summer Vacation

For Teachers 3rd - 8th
Students use the internet to research the location of their summer vacation trip. Given the demographics, they plot the location on a world map. They create a brochure using the information they collected. Using PowerPoint, they develop...
Lesson Plan
Curated OER

Seeking a Fortune in 18th Century Maritime Boston

For Teachers 4th - 12th
Study the Revolutionary War era practice of recruiting seamen to prey upon the British shipping industry, and discuss the impact this practice had on the Colonial war efforts. Learners read and interpret recruiting advertisements for...
Lesson Plan
Curated OER

"The Merchants of Cool"

For Teachers 9th - 12th
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Lesson Plan
Curated OER

Magazine Mania

For Teachers 7th
Seventh graders examine the components and structure of magazines. In groups they develop a magazine based on the novel of their choice. Comic strips and promotional advertisements about the novels are included in the magazine. Students...
Interactive
Curated OER

Maniac Magee

For Students 4th - 6th
A 10-question interactive online quiz checks comprehension of Jerry Spinelli's lively novel. Several inference-based questions demand more than just fact recollection. Unlimited chances to try missed questions again encourage rereading....
Lesson Plan
Curated OER

Presenting Painless Breast Cancer Detection!

For Teachers 10th - 12th
Students depict a tumor inside a healthy body using a graph in Microsoft Excel. in this breast cancer lesson plan, students also design a brochure that advertises a new form of painless breast cancer treatment.
Lesson Plan
Curated OER

Trick or Treat for Unicef

For Teachers 5th - 6th
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
PPT
Curated OER

Do You Really Need It?

For Teachers 5th - 7th
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
PPT
Curated OER

The New Deal: The Works Progress Administration

For Teachers 8th - 11th
How did American begin to come out of the Great Depression? Viewers will be intrigued to find one of the answers in this presentation, which details the Works Progress Administration. The slides detail various parts of the WPA with...
PPT
Curated OER

Persuasive Writing

For Teachers 3rd - 6th
Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...
Worksheet
Curated OER

The Learning Network: Fill-In Super Bowl Ads

For Students 7th - 12th
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
PPT
Alabama Learning Exchange

Emotional Appeals in Persuasive Writing

For Teachers 7th - 10th
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Lesson Plan
Curated OER

Creating a Consumer-Awareness Information Campaign

For Teachers 3rd - 8th
Students work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...
Lesson Plan
Curated OER

Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues

For Teachers 6th - 12th
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Lesson Plan
Media Smarts

Marketing to Teens: Alternate Ads

For Teachers 8th - 12th
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Lesson Plan
Curated OER

Thinking About Shopping and Spending

For Teachers 9th - 12th
Young scholars list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Lesson Plan
Curated OER

Magazine Dollars and Sense

For Teachers 6th - 12th
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Lesson Plan
Curated OER

World War II: Causes And Consequences

For Teachers 6th - 8th
Young scholars discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. ...
Lesson Plan
Curated OER

Purpose of Advertising

For Teachers 4th - 6th
Students recognize nonverbal cues in advertisements.  In this advertising lesson,  students navigate a website with history of advertisements.   Students collect sample advertisements. Students plan and perform or...
Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson plan, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Lesson Plan
Curated OER

The "Ad" Survey-What Makes a Print Ad Convincing?

For Teachers 7th - 10th
Learners develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Lesson Plan
Curated OER

Truth and Advertising

For Teachers 5th - 12th
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...

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