The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...

Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...

Most companies have logos to represent them. Ask student teams to come up with their own logos and enter them in a class competition to be screen printed. Groups must include the school initials and the team name and follow a list of...

Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.

Adventures of Huckleberry Finn index page from Stephen Railton's Mark Twain in His Times site. Includes an introduction and photos with links to full texts, more illustrations, reviews, advertising and publicity, and other related matter.