Lesson Plan
Curated OER

Sold! Ageless Water

For Teachers 3rd - 8th
Students read "Tuck Everlasting" by Natalie Babbitt. They create an advertisement for the spring water described in the story.
Lesson Plan
Curated OER

Hillary Clinton's Voting Record Distorted

For Teachers 9th - 12th
Students examine how political advertisements can be used to deliver messages and stir emotions. Using a political ad from the 2006 Senate election, students generate questions based on the claims in the ads. They research information to...
Lesson Plan
Curated OER

Car Adverts: Tell It Like It is

For Teachers 6th - 12th
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
Lesson Plan
Curated OER

Bias, Prejudice and Propaganda

For Teachers 12th
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
Lesson Plan
Curated OER

Selling Solutions

For Teachers 4th - 8th
Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....
Lesson Plan
Curated OER

John McCain's Tax Stand Misrepresented

For Teachers 9th - 12th
Students examine how political advertisements can be misleading. Using a political ad against tax reform, students generate questions based on the claims in the ads. They research information to support or refute the claims in the ad and...
Lesson Plan
Curated OER

Super Dollar Special

For Teachers 9th - 12th
Students read the Super Dollar Special. In this advertisement lesson plan, students read an article consider placing an advertisement in the newspaper. They work on summarizing what they've read and using context clues.
Lesson Plan
Curated OER

I Don't Pay Attention to Advertisements

For Teachers 6th
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Lesson Plan
Curated OER

Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. In this product advertisement instructional activity, students research a specific product and its advertisement. Students create a market research survey based on their peers...
Lesson Plan
Curated OER

Sweet-Talkers

For Teachers 6th - 10th
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
Lesson Plan
Curated OER

Adjectives and Adverbs

For Teachers 4th - 5th
Students identify adverbs and adjectives in an advertisement. In this adjectives and adverbs lesson, students complete several activities. A worksheet is included for practice.
Lesson Plan
Curated OER

Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Lesson Plan
Curated OER

Create a Popstar

For Teachers 8th - 10th
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Lesson Plan
Curated OER

The Commonwealth Games

For Teachers 7th - 12th
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.
Lesson Plan
Curated OER

Shopping Bag Challenge

For Teachers 5th - 12th
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
Lesson Plan
Curated OER

Bargaining

For Teachers 3rd - 6th
Learners create a newspaper or magazine advertisement for clothing and personal items. Students make statements of preference regarding these items. Learners engage in a role play where two people are bargaining for various items.
Worksheet
Scholastic

Making Judgments Practice

For Students 3rd - 5th Standards
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
Activity
Curated OER

Viral Marketing

For Teachers 9th - 12th Standards
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Lesson Plan
Curated OER

Advertisements

For Teachers 6th - Higher Ed
Students explore educational offerings for people with disabilities. In this social studies instructional activity, students research early schools for people with disabilities and discuss the advertisements that were used at the time....
Lesson Plan
Curated OER

Eating Under the Rainbow

For Teachers 1st - 3rd
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
PPT
Curated OER

Eng 312: Final Exam

For Teachers Higher Ed
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
Lesson Plan
3C Skills Collaborative

Skill Twenty: Sell Successfully

For Teachers 9th - Higher Ed
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
Lesson Plan
Institute for Humane Education

Magazine Scheme: Are We Here?

For Teachers 7th - 12th
What messages are relayed through magazines? How do magazines shape ideas about people? Scholars analyze a group of magazines focused on teen girls and women. After completing reading comprehension advertisement questioning and group...

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