TeachEngineering
Teach Engineering: Green Marketing
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Other
Click Z: Digital Marketing
This site offers current articles on issues related to online advertising.
Biz Move
Biz Move: Methods of Planning and Allocating Your Advertising Budget
This article from BizMove.com describes various methods (percentage of sales or profits, unit of sales, objective and task) for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the...
Biz Move
Biz Move: How to Evaluate Your Advertising Results
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
Biz Move
Biz Move: Small Business Marketing Publicity
This article describes the many ways to get "free advertising," as publicity is called.
Society for Science and the Public
Science News for Students: E Cigarette Makers Focus on Teens
Article reports on a report issues by Congress that finds that e-cigarette manufacturers are aggressively marketing their products to teenagers. Includes a list of vocabularly words.
PBS
Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
Franco Cavazzi
Roman Empire: The City of Rome
At this site from the Roman Empire, The Forum is explained, from its early beginnings to the later days of the Republic. This site colorfully describes the people, shops, markets, and the "Subura."
Curated OER
Kids Health: A Guide to Eating for Sports
Television ads and magazines are littered with new sports drinks and supplements that claim to enhance performance for athletes. Are these claims proven to be true or just cunning marketing schemes? This article delves into the hype and...
TeachEngineering
Teach Engineering: You've Got to See It to Believe It!
Students develop an understanding of visible air pollutants with an incomplete combustion demonstration, a "smog in a jar" demonstration, building simple particulate matter collectors, and exploration of engineering roles related to air...
Community Learning Network
Cln: Instructional Materials in Media Literacy Studies
CLN "Theme Pages," focus on specific topics within Media Literacy/Studies. CLN's theme pages are collections of useful Internet educational resources within a narrow curricular topic and contain links to two types of information....
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