Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Other
Marketing Jobs: Find a Job
Explore current job openings in the Marketing field. Search by job function, state, or keyword.
Other
Glossary: Marketing, Advertising, and Promotional Terms
Thorough glossary of marketing and advertising terms and associations (including legal and business) for all media: print, television, radio, display, and Internet. Includes concept, production, process, and philosophy terms as well.
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Biz Move
Biz Move: How to Evaluate Your Advertising Results
Did you get the results you want from your ad campaign? This article tells you how to find out!It discusses planning for results, tests for immediate response ads, testing attitude advertising and more.
Biz Move
Biz Move: Small Business Marketing Publicity
This article describes the many ways to get "free advertising," as publicity is called.
Other
Introduction to Marketing: Promotion Process & Publicity
This site presents an extensive outline detailing the promotion process, sales promotion, and publicity.
Other
Kentucky Association of Deca
This site serves as a resource for marketing teachers and students. The organization's goals, officers, and events are given, as well as information on competitions and resources.
Other
Inside Office: 10 Steps to Advertising Success
This site details 10 steps, as identified by Brian Moore, to finding success with your advertising campaign.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Khan Academy
Khan Academy: Lesson Summary: Long Run Self Adjustment in the Ad as Model
In this lesson summary review, remind yourself of the key terms and graphs related to the long-run self-adjustment mechanism. The long-run self-adjustment mechanism is one process that can bring the economy back to "normal" after a...
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Society for Science and the Public
Science News for Students: E Cigarette Makers Focus on Teens
Article reports on a report issues by Congress that finds that e-cigarette manufacturers are aggressively marketing their products to teenagers. Includes a list of vocabularly words.
Federal Trade Commission
Federal Trade Commission: Consumer Information: Jobs and Making Money
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Other
Copywriting Tutorial: Identifying Your Usp (Unique Selling Point)
Every successful ad has a unique selling point even if you don't think there is one. Tips on how to determine/create USP for any product or service. Very readable & puts viewpoint across in interesting & memorable manner.
Other
Amos Web: A Pedestrian's Guide to the Economy
Exploring the economy can be a fun adventure with the Pedestrian's Guide to the Economy. Use this site to find your answers to economic topics in a user-friendly format with comic strip guides.
Other
Smoking and Minorities
This web-article addresses the effects of gearing the advertising of tobacco products to minority communities. Examines the 1997 tobacco settlement. Author uses statistics to support his/her argument.
Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
PBS
Pbs Teachers: Exploring Media Messages
Recognize negative aspects of advertising and how advertising exploits young people. Examine how the media tries to define a person's style, values and ideas, and take a stand against negative media images.
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