Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
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I Refuse!
Fifth graders demonstrate effective use of assertive refusal skills when declining alcohol, tobacco and other drugs. In this assertive refusal lesson plan, 5th graders role play peer pressure situation and write a brief essay on what...
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Cause and Effect
Young scholars identify the effects of using drugs, alcohol and tobacco. They work together in groups to list the harmful effects of each substance. They share their harmful effects with the class.
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Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
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Harmful objects
First graders identify safe ways to report harmful objects. In this harmful objects lesson plan, 1st graders identify objects that can harm them. They then identify objects that are not safe verses ones that are safe, and are taught...
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Acting Out
Sixth graders investigate peer pressure, gangs, drinking, and using drugs. In small groups, they conduct research, develop, edit, and write a three-minute script, and perform the script for the class.
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Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
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Peer pressure
Students identify ways to cope with peer pressure to use tobacco, alcohol, and other drugs. They use selection from Tom Sawyer, by Mark Twain.
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Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
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A Test Case for Individual Rights
Students examine the different points of view regarding testing students for drug use. They then work in pairs to create and perform dialogues that flesh out two sides of the argument around this controversial issue.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
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Teen and Decision Making
Students examine how the brain develops. In this neurology lesson students read an article citing evidence that the different areas of the brain mature at different rates. They discuss emotional versus logical aspects of decision-making....
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How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
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People Who Care
Second graders brainstorm how they care about certain people in their lives. They discuss how they take care of those people or pets. They draw a picture of the people who care about them.
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