Students analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements, stories,...

Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for...

A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.

During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...

This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...