Curated OER
Radio Program #14-The Back to the Land Movement
Students identify the impact of the "Back to the Land" movement on the Appalachian area. They interview people who have moved back or know someone who has moved back to the Appalachian area. Students graph out profiles of "typical"...
Curated OER
The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
Curated OER
What Arkansans Contributed to the WW I War Effort
Students examine the Arkansas as home front support during World War I. They determine why the troops who were overseas during the War were important to those at home. They look at the war effort and locate the area of Arkansas were...
Curated OER
Raiders 1 Lesson Plan
Students review vocabulary words on the Internet. They watch a movie in order to sequence events.
Curated OER
Charlie and the Chocolate Factory
Eighth graders read and discuss Charlie and the Chocolate Factory. Then they invent a candy bar, name it and draw a picture of it. Finally, they write a short descriptive paragraph about it.
Curated OER
Glidden's Patent Application for Barbed Wire
Students discuss the invention of barbed wire and how it affected various groups of peoples in the U.S. after its invention.
Curated OER
Affidavit and Flyers from the Chinese Boycott Case
Young scholars divide into small groups and study one of the three union flyers. Groups share their findings with the whole class and clarify unfamiliar vocabulary terms.
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Education Development Center
Tune in to Learning: Truth in Advertising
Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.
New Zealand Ministry of Education
Nz Ministry of Education: Hearwaves
Students analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements, stories,...
Other
Pde: Sas: Identifying and Understanding Use of Testimonials in Advertising
In this lesson, 8th graders analyze and compare the propaganda techniques used in informational texts, with a particular focus on the use of testimonials. Includes links to recommended resources, scaffolding suggestions, and an...
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Sophia Learning
Sophia: 5 Core Concepts of Media Literacy
In this lesson, students will engage in multiple parts of a lesson that guide students to uncover many levels of meaning in media messages. Discussion questions and a slideshow presentation are parts of the lesson that address the...
New Zealand Ministry of Education
Nz Ministry of Education: Persuading Others
Identify the elements that make a successful TV advertisement. Identify the difference between verbal and visual features and say how they can be combined. Use the video camera to produce advertisements that show understanding of the...
New Zealand Ministry of Education
Nz Ministry of Education: As Far as the Eye Can See
View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...
TES Global
Tes: The Media: Understanding Key Media Areas
[Free Registration/Login Required] During this unit of study, young scholars will analyze several types of advertisements. Students will analyze how authors pay attention to the language and visuals to appeal to their audiences.
Council for Economic Education
Econ Ed Link: Deceptive Advertising: Crossing the Line
Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for...
PBS
Pbs Teachers: Targets
Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as a...
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...