Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and...

Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...

Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...

Students are able to identify the target audience for their writing. They are able to create an appropriate format for their papers. Students are able to focus on the developing clear arguments and supporting all key points with facts.

Learners design and create business cards using Adobe Photoshop. Once they have applied techniques of typography and layout design, students identify redesign aspects and its importance in the design process. In a slide show, completed...

High schoolers practice use of volume, stress, pacing, enunciation, eye contact, and gestures needed to meet the needs of the audience when presenting their own tales based on Chaucer. They receive teacher and student feedback and...

Students analyze campaign messages about tariffs in a 19th-century campaign song. They read and discuss the lyrics, complete an analysis worksheet, and identify the intended audience of the song's message.

Third graders create a graphic organizer. They draw illustrations that show the beginning, middle and end of a trip they took to visit a friend or a relative. They write age-appropriate text to accompany each drawing. They tell...

Learners research that a narrative film tells a story using camera movement, sound, lighting, editing and other film making techniques. The audience must be taken into consideration when making a film. They explore what makes their hero...

Students study and write poetry. In this poetry project, students read, analyze, and produce poetry. Students examine and analyze fifteen poems and at the culmination of the unit, perform one of their poems for an audience.

Students practice interviewing and answering questions by creating a mock talk show.  In this communications activity, students view a classic clip of an older T.V. talk show and plan an outline of material for their own talk show....

Students write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.

This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...

Students research current environmental problems in order to develop and deliver an oral presentation. The presentation persuades the audience to act on the student's point of view on the issue.

Young scholars try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.

Students read, analyze, and synthesize news reports on a current border issues. They prepare an oral presentation and written support documents which must clearly and accurately explain an issue to an audience which may be unfamiliar...

In this lesson, students investigate the different platforms of each of the Presidential hopefuls for the 2000 election. Small groups each carefully research the platforms of an assigned candidate and then create a political pamphlet...

Students plan, practice, and act in a 2-3 minute videotaped production about a specific topic. Students from a local high school give presentations pertaining to seasons, earth rotation, and moon phases. Students analyze the...

Students gather, determine validity and reliability of, analyze and organize information. They employ the most effective format for purpose and audience. Students write fully developed paragraphs that have details and information...

Third graders demonstrate an understanding of geography and its effects on lifestyles and culture. Then they apply basic economic terms and principles and identify the United States government and history. Students also identify and...

High schoolers explore historical youth culture events. In this youth culture lesson plan, students discover details regarding the Altamont, Woodstock, and Monterey concerts. High schoolers conduct research that regarding the rock...

Students explore the water cycle. In this earth science lesson, students work in small groups to read various books on the water cycle and take notes on chart paper. Students share their notes and teach a younger audience what they have...

This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...

Learners consider the purpose of talk radio and examine its importance in the new democratic Iraq. They enact mock talk shows based on current events and reflect on the value of free speech and the role audience members play in radio...