In this supermarkets worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...

In this Starbucks Coffee worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write,...

Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.

Students solve problems involving ratio and proportion. In this algebra lesson plan, students analyze the currencies found in different countries. They create formulas to convert between the different currencies and use ratio and...

The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...

Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.

Students apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.

Ninth graders study the vocabulary necessary to create formulas in Microsoft Excel. They complete assigned problems from the textbook for each type of function demonstrated by the teacher until they have developed competency with each...

Students explore the concept of investing.  In this investment lesson, students discuss the best way to invest money.  Students then write essays, taking two seperate points of view. 

Students discuss the Atlantic slave trade and the facts about the St. John revolt.  In this investigative lesson students write a personal account of a person involved in the revolt. 

In this technology worksheet, students practice writing some e-mails that focus upon informing others of some changes for a business.

In this ESL worksheet, students first read or listen to a text about the Adidas and Reebok companies. Students complete 8 pages of comprehension exercises. Included are vocabulary, questions, completing sentences, discussion, problem and...

Students investigate the influence of fast food brand names on food choices and analyze the factors that contribute to branding preferences. They write an opinion essay on the corporate responsibility to influence food choices.

Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things

High schoolers watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...

In this English instructional activity, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up...

In this reading for information worksheet, learners read a letter from a real estate agent that describes two homes for sale. Students answer 8 true and false questions.

Students create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in their marketing...

Learners examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...

Students examine corporate human rights policies. In this business ethics instructional activity, students read articles and conduct research that allows them to respond to and discuss the provided business ethics questions.

Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...

Students study how a type of product is advertised. In this product advertisement instructional activity, students research a specific product and its advertisement. Students create a market research survey based on their peers...

Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.

Students explore consumerism in Great Britain. For this current events lesson, students visit selected websites to determine how shopping habits have changed in Britain throughout the years. They also evaluate changes in market shares of...