Biz Move
Biz Move: Small Business Marketing Solutions
This site provides an overview of the marketing field. Read about the various aspects of marketing.
Other
Teen Analyst: Start Your Own Business Guide
Have you ever wanted to create your own business but thought it would be too hard? This site has put together resources to help you get started with your own business.
Other
Market Connections: Research Faq
This page offers explanations of research methods and how they work. Though aimed at businesses, it provides good information about conducting school research as well.
Schools of California Online Resources for Education
Score: Latin American Marketing Project
This site from Score provides information on the global marketplace. This is a unit where students are grouped to find out the best Latin American country to introduce a new fast food business. Site is very well outlined and includes...
Ohio State University
Ohio State University: Fisher College of Business: Finance Resources
Looking for online financial information? The Ohio State University's Fisher College of Business virtual library has compiled Internet resources on a variety of financial topics.
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
English Club
English Club: Vocabulary: Cloze Games: Business 7
Choose from a word bank to complete ten sentences about various marketing terms. Hints are available if needed, and a percentage score is displayed once answers are submitted.
Other
Inc.: The Financial Section of a Business Plan
The article, written in October 1999, explains the significance of a business plan that informs potential venture capitalists of the goals, use of new capital proceeds, marketing plan, income statement and other financial projections.
Other
Business Town: Point of Purchase Displays Will Dramatically Improve Your Sales
A common price-off promotional technique is point-of-purchase promotions. This site tells you all about this type of marketing. Includes a video and an accompanying article. [4:36]
Biz Move
Biz Move: Managing a Small Business: How to Sell Overseas
This site provides tips and pointers for small businesses interested in marketing overseas.
TED Talks
Ted: Ted Ed: Why Do Airlines Sell Too Many Tickets?
Have you ever sat in a doctor's office for hours, despite having an appointment? Has a hotel turned down your reservation because it's full? Have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a...
Biz Move
Biz Move: Small Business Marketing Publicity
This article describes the many ways to get "free advertising," as publicity is called.
Microsoft
Microsoft: Making Good Technology Decisions: Establishing Decision Criteria
Discusses the important criteria to consider when deciding what technology to implement in an organization. It talks about technical fit, technology maturity, skills needed, time to market when building a technology, solution scope,...
Other
Federal Reserve Bank of Boston: The Economics of Pro Team Sports
Great interactive baseball game that combines your knowledge of economics and pro sports trivia. After completing the nine innings, you should have a better understanding of how economics is used in everyday life.
Other
123 Jump
This site provides a vast amount of information from which students can research investment options. The focus is on IPOs (Initial Public Offering). Presents a great learning opportunity for students interested in finance.
PBS
Pbs: Who Made America?: Innovators: Ruth Handler
A California stenographer created the doll that became an American icon and a multibillion-dollar business.
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Other
Wright State U: Many Industries Are Congealing Into Lineup of Few Dominant Firms
This article examines the trend in many industries as mergers take place, leaving only a few dominant firms. As this changes, so does the role of government. (Published in the Wall Street Journal 03/08/1999)
Council for Economic Education
Econ Ed Link: What Happened to Railroads?
Between the Civil War and World War II, railroads were one of the nation's most important businesses and an integral part of people's lives. For this lesson, students assume the role of detectives investigating why the rail companies...
Council for Economic Education
Econ Ed Link: What Do People Want to Wear?
To stay in business, fashion merchandisers must be able to anticipate what consumers want. By looking at different retail websites, students will look to anticipate what consumers are demanding. Students will then go through the market...
Other
Teen Analyst: Teen Financial Information
Believe it or not, most kids graduate high school lacking basic personal finance skills. That's where TeenAnalyst.com comes in. The basic idea was to give kids the information they need to become successful investors.
Digital History
Digital History: Why It Happened
How did a country with such a booming economy in the 1920s sink into economic disaster in the 1930s? Prosperity was just an illusion. See the many causes of the Great Depression, and find out how all the signs were missed or disregarded.
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