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Quests for Better Health

For Teachers 9th - 12th
High schoolers use the Internet to investigate a health quest that is assigned to them.  In this investigative lesson students research insights about the human body, evaluate and apply the information to create a chart, puzzle or...
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Staying Safe on the Job

For Teachers 6th - 12th
Students share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
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Inventive Thinking - Future Inventions

For Teachers 4th - 12th
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
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Stop the Bus: Confronting Our Assumptions About Muslims in America

For Teachers 9th - 12th
Learners explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in Middle...
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Finding the Tipping Point

For Teachers 12th - Higher Ed
Students read The Tipping Point and apply its arguments to the high school. In this textual analysis lesson plan, students research their school to categorize their classmates according to the text. Students develop an ad campaign for...
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Online Lesson Political Parties, Platforms, and Planks

For Teachers 9th - 12th
Learners explore historical political parties and their platforms. After studying the origins and functions of political parties, students create their own platform to address current issues. In groups, learners design an ad campaign...
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Promoting Nebraska

For Teachers 9th - 12th
Students engage in a lesson about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state of...
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Chewing Gum: Stop the Drop

For Teachers 4th - 7th
Learners design a campaign to deter local people from dropping their gum. They discover how gum pollutions affects people at a local level. They make a list of other pollutants and write ways to combat the pollution.
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What the Tijuana Estuary Does For You

For Teachers 9th - 12th
Students discover what the estuaries do for the environment. In pairs, they create an advertising campaign to educate others in their local area about the benefits of estuaries. They share their poster with the class and possibly the...
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The President: Politician in Chieft

For Teachers 6th - 9th
Learners explore the role of the U.S. President and the media coverage in presidential elections. They discuss what it means to be informed, the issues they consider most important, and reflect on what they learned from their interviews....
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Census 2000: Future focus

For Teachers 9th - 10th
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again

For Teachers 7th - 12th
Learners analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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Bird Bulletins

For Teachers 3rd - 5th
Students, in groups, create a survey to investigate how much their community knows about birds. They graph their findings using a bar graph. Using the data collected, they develop an advertising campaign to increase community awareness...
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Don't Even Start!

For Teachers 7th - 8th
Young scholars research teen smoking and present a PowerPoint presentation, which be their personal anti-smoking campaign for their peers.
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Practical Marketing Skills in Travel and Tourism 2

For Teachers Higher Ed
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Amendment Process

For Teachers 8th
Eighth graders examine the current amendments and discuss any change they would like to make. With a partner, they develop a proposal and an advertisement to redo at least two amendments. They also compare and contrast the amendments...
Worksheet
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Reading Non-Fiction: Persuasive Language

For Students 6th - 8th
In this persuasive text worksheet, students read an excerpt from an advertising leaflet and identify the persuasive words and phrases used in the text. Students then read the text about a Greenpeace campaign to identify emotive language.
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The Debates

For Teachers 9th - 12th
Students brainstorm a list of information that voters should know about candidates. In groups, they research their side of an argument in preperation for a debate. After observing media coverage, they compare and contrast the candidates...
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Voting And Elections

For Teachers 9th - 12th
Students examine the voting practices of the past several presidential elections while using data to determine the influence of different factors. They identify the reasons for high or low voter turnout and then display the outcome of...
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Statistics and the Truth

For Students 11th - 12th
In this math worksheet, students solve a word problem related to illegal use of a firearm arrests in Hemlock County. Students read two candidates' statements and decide which is mathematically correct.
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Northern and Southern Differences in 1856

For Teachers 4th
Fourth graders investigate differences between the ideology of the Northern and Southern states in 1856. In this states' history lesson, 4th graders examine the needs for slaves in the Southern agricultural economy, and compare it to the...
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Cartoons for the Classroom: An Educated Electorate Takes its Mid-Term

For Students 8th - 12th
For this current events worksheet, students analyze a political cartoon about mid-term elections in the United States and respond to 3 talking point questions.
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Empowered Barbie

For Teachers 11th - 12th
Students access prior knowledge of vocabulary on feminism and psychoanalytic theory, and gender schema.  In this Empowered Barbie lesson, students recreate a Barbie doll.  Students write a reflection on how they changed...
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Plan Your Unexpected Journey

For Teachers 6th - 8th
Leave your hobbit hole and start an adventure with J. R. R. Tolkien's timeless tale of dwarves, dragons, and hobbits.

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