ReadWriteThink
Read Write Think: Critical Media Literacy: Commercial Advertising
In this lesson plan, young scholars will examine mass media critically and become aware of how much advertising is around them. They will realize the impact media has on social equality, what people buy, and on culture.
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
Curated OER
History Matters: Making Sense of Advertisements
Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.
Museum of the Moving Image
Museum of the Moving Image: 1960 Kennedy vs. Nixon
View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1976 Carter vs. Ford
View presidential campaign advertisement from the 1976 election that included the slogans "Leadership for a Change" and "He's Making Us Proud Again". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1984 Reagan vs. Mondale
View presidential campaign advertisement from the 1984 election that included the slogans "America Is Back" and "Fighting for Your Future". Features video clips, information about the candidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 2008 Obama vs. Mc Cain
View presidential campaign advertisement from the 2008 election that included the slogans "Change We Can Believe In" and "Country First". Features video clips, information about the candidates, and election results.
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
AdLit
Ad lit.org: Reading Software: Finding the Right Program
With the range and variety of commercial software products on the shelves today, how can an educator or parent choose a program that will most benefit a particular student? Where are product reviews that can inform the decision?