Lesson Plan
PBS

Pbs (Affluenza): What Are Advertisers Selling

For Teachers 3rd - 8th
What are advertisers really selling? Are there hidden messages in ads? In this instructional activity, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely instructional activity...
Article
Other

Problem Solving/negotiation

For Students 9th - 10th
This site is an advertisement, but it has some good information regarding the negotiation process, e.g., seven steps that are common to all negotiations.
Lesson Plan
Council for Economic Education

Econ Ed Link: Be an Ad Detective

For Teachers 3rd - 8th
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...