PLS 3rd Learning
Priceless
The message that buying things brings happiness is everywhere. Teenagers are not immune to this marketing strategy and benefit from reflecting on the relentless pressure to spend. This exercise invites young adults to consider the value...
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What's In Your Bag?
Guess what is in the bag! Use this lesson at the beginning of the year to discuss appropriate items for 4th grade students to have in school. Each group develops a list of appropriate items as well as inappropriate items, and discusses...
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Energy Plus!
"Energy Plus!" from Together Counts is three days worth of lessons, discussions, and activities about nutrition. The materials help you teach youngsters about eating healthy and burning calories. Energy in and energy out. Included are...
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Reading Comprehension 5
Is the hamburger in that fast food commercial real? Interest your class in this reading assignment by playing a short fast food commercial using YouTube. Then, give your class this reading passage, and have them complete the multiple...
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Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
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Listerine: False & Misleading Claims
Students examine and analyze misleading claims by reviewing advertisements made for Listerine. They assess how to weigh the credibility of different sources. The role of the federal government in enforcing consumer protection laws are...
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Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
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Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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Baseball - America's Pastime
Students complete Internet research about baseball and baseball players. They complete a variety of activities including writing an epitaph for Jackie Robinson, a news article about him, and make graphs displaying salaries of a number of...
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NGA Kids Inside Scoop Summer 2007
Students examine the art of Roy Lichtenstein. In this art lesson students study reworked images and adapted scenes from books made into movies.
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Percents and Money
In this algebra worksheet, students rewrite word problems using algebraic symbols. They solve for the amount of population or money over a period of time. There are 10 questions with an answer key.
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Gems in the Market Today
A gem of a instructional activity! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Learners analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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John Wanamaker and his "New Kind of Store"
High schoolers study John Wanamaker's department store and its attractions to 19th century consumers. For this Civil War instructional activity students compare the different styles of shopping pre department stores and evaluate...
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Tuck Everlasting and Economic Decision-Making
Sixth graders use a decision-making grid and list the alternatives and criteria for deciding to drink the Water of Immortality. They examine advertisements and list the product for sale, where it is sold, and why consumers should buy it,...
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Advertisements/ Propaganda
Tenth graders investigate different types of propaganda techniques that are used in advertisements by looking at print and Internet based ads. They create an original advertisement display that uses a specific type of propaganda.
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Script Reading
Students investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising.
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What Is the Influence?
Students investigate propaganda techniques. For this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
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Writing to Photography/Photography to Writing
Students improve their' writing by incorporating photography into descriptive and narrative writing exercises. They write descriptions of various professional photographic collections. Later they use their own and other classmates'.
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"I Will Do It!"
Second graders identify effective work habits. They choose 2 work habits that they personally want to practice for a week. Students are asked: "What kinds of work or study habits are most helpful to the individual person to use in many...
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Apple Energy
Ninth graders evaluate the energy associated with the production of five different forms of apple products. They develop a poster to advertise one of the five apple products to the class. Students provide additional examples of consumer...
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Reading Lesson Plan -- Shopping for "Big Ticket" Items
Students in adult ESL education classes evaluate and compare information about computers. They demonstrate the correct use of compound nouns in their description of computers. They review information and skills needed to actually visit a...
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Alcohol Myths
Students explore messages about alcohol that are promoted, the consequences of drinking, and the alcohol industry's motivation in promoting drinking.
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Do Deductibles Matter?
Fifth graders discuss insurance and the cost of automobile insurance. They compare and contrast the costs of insurance from different companies. They figure the savings from the lowest deductible to the highest deductible.