Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and...

Young scholars spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class

Middle schoolers examine aspects of the Transcontinental Railroad. In this Westward Expansion lesson, students conduct a web-quest in order to gather information about the Transcontinental Railroad. Middle schoolers will use their...

Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...

Students explore campaign politics. In this political campaign lesson, students investigate multimedia sources in order to examine the structure of political parties and platforms from previous presidential elections. Students then...

Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...

Students analyze advertisements and develop guidelines for viewing advertising. For this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...

Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.

Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...

Students create an issue of a magazine. They work collaboratively to write articles for the magazine, design a cover and develop advertisements. Students complete their page layout, and create the magazine using information form each...

Students analyze images using several perspectives or entry points. They create images and develop accompanying texts that support a specific purpose or function. Students assess the effectiveness of collected images and those of their...

Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...

Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.

Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...

Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...

Students dictate letter to Santa after a fun brainstorming session.

Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.

Students study the history of the Pennsylvania Turnpike. For this Pennsylvania history lesson, students use primary documents to study the history of the Pennsylvania Turnpike. In a culminating activity, students create an advertisement...

Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.

Students explore television journalism. In this journalism lesson, students discuss the attributes of television broadcasting. Students then review their journalism code of ethics and then conduct research for stories that have a moral...

Learners examine tobacco advertisements.  In this smoking advertisements lesson plan, students read old magazine or newspaper ads to determine their purpose and influence.  Learners also discuss how to make responsible health...

Students create "media Collages" out of labels from boxes, bottles, and cans, and other found objects in this Art lesson for all ages. Adaptations are included for younger and older students. Lesson also includes a writing option for...

In this advertisements worksheet, learners read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs learners to read an article not provided here.

Fourth graders, understanding that fans are part of the cultural tradition of Japan, create fans that incorporate design techniques and ornamentation similar to that used in Japan. They also use the fan as an aid to expressive action.