Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
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Create A Business and A Life
Students look through a phone book and pick a business they think they would enjoy. They brainstorm ideas about the needs of a business. They set their prices to payback their investment into the new business.
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Creating and Evaluating Ethnic Advertising
Students examine the concept of ethnic advertising. In this African American history lesson plan, students watch segments of videos about the history of ethnic advertising. Students respond to questions that correspond to...
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Creating Public Awareness - Indoor Air Quality
Students design a poster about indoor air quality. In this indoor air quality lesson, students make a billboard that tells the occupants of a building about at least one air quality problem.
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Book Ads
Students observe book ads from Reading Rainbow and decide on a book to write an ad for. They prepare an ad and produce it using a digital camcorder and software.
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What I Did On My Summer Vacation
Students use the internet to research the location of their summer vacation trip. Given the demographics, they plot the location on a world map. They create a brochure using the information they collected. Using PowerPoint, they develop...
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Persuasive Writing
Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...
Historical Thinking Matters
Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
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Kinder Bakeshop
Pupils create a bakery where they sell cookies for a week. Students identify and interpret how to make their own money and deposit it into their bank accounts. Pupils also identify how to withdraw money from these accounts in order to...
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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
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Anti-Dogfighting Curriculum: Media and Propaganda Extension Lesson
Students investigate the different types of propaganda. In this media analysis lesson, students define and investigate the various types of media propaganda. Students observe how advertisements may not show how the item advertised may...
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson plan, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET
Young scholars are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role...
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Papa's Got A Brand New Bag
Young scholars design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
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I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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Product Persuasion
Learners examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson. The lesson includes assessment ideas, resource information, and learning objectives.