K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
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Infomercial
Students use the Internet to research a topic for an infomercial presentation. Using the research gathered, students design the layout of a brochure. Next, students use Microsoft Publisher to create a brochure that combines images and...
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The Power of Persuasion
Young scholars explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, young...
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From the Mouths of Space Scientists: An Introduction to Space and Weather
After researching the Greenland Space Science Symposium, curious thinkers create a PowerPoint or video presentation. They use the information they gathered to construct their presentation.
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Mother's Day Trip
Help your class develop their public speaking skills. They write original scripts for informative infomercials, plays, or poetry. They work to present their information with purpose.
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Viewpoint and Persuasive Writing
Practice persuasive writing skills in this thorough lesson plan. After selecting issues and discovering viewpoints, middle schoolers write letters or brochures created to express the individual's perspective. The ideas are presented to...
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...