Curated OER
Party Time
High schoolers engage in a lesson about finding information from the grocery store to put into data that can be measured. The data is found in advertisements and food labels. They plan the cost of a party when using the unit cost of...
Creative Educator
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell...
Curated OER
RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson, they discuss whether or not they would...
University of Virginia
Illustrating Uncle Tom's Cabin
Historical illustrations reveal more than what they are meant to portray. After reading Harriet Beecher Stowe's Uncle Tom's Cabin, high schoolers view a series of illustrations, movie posters, photographs, and book covers that exemplify...
Rodrigo Neri
myHomework Student Planner
If you've been itching to replace your students' worn, lost, or insufficient paper planners, and to dramatically improve the efficiency of your own communication with your class members, then this is...
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
Curated OER
Art-What's it good for?--Absolutely everything!
Students pay attention to details in houses in order to improve observation skills. The skills then are used to help create a three dimensional drawing of a house. Students also examine advertising methods.
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Real Life Challenge
For this career worksheet, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others about...
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Curated OER
Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
Hershey and Advertising
Students examine Hershey advertising history. In this marketing activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
Curated OER
MEDIA COLLAGE
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
Curated OER
Fill in Your Future
Learners discuss the Census 2000 slogan, "This is Your Future. Don't Leave It Blank." They design billboards for the slogan. They discover the role of the census in community planning and congressional representation.
Curated OER
What's In the Shopping Bag?
Young scholars explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
Curated OER
The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art
Learners identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students...
Curated OER
Samples and Stats
Learners explore different methods of taking surveys and conducting polls and examine these methods for bias. They design and administer a sample survey, analyze the data and present their findings to the class.
Curated OER
Healthy Decision Making Towards Alcohol and Tobacco Use
Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.
Curated OER
Publishing History
Students create an issue of a magazine. They work collaboratively to write articles for the magazine, design a cover and develop advertisements. Students complete their page layout, and create the magazine using information form each...
Curated OER
Putting on a Show
Students list and research "cutting edge" technology, then develop a Consumer Electronics Trade Show by designing posters, and developing speeches to promote products.
Curated OER
Gold Mountain: Real Gold or Fool's Gold
Students participate in a meeting of one of the Six Companies that serves the needs of Chineese immigrants to California in the 1840's. Jobs are researched, profiles filed, posters designed, Chinese immigrant life examined in this lesson...