Between the Civil War and World War II, railroads were one of the nation's most important businesses and an integral part of people's lives. In this lesson, learners assume the role of detectives investigating why the rail companies...

The learners learn how a recession affects our economy, and how it might affect them personally.They examine the role the federal government has played in dealing with the current recession. They analyze their thoughts about what role...

Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...

Middle schoolers gain an understanding about non-profit organizations and the role they play in our economy. Students then learn about a relatively new type of fundraising effort, known as CowParade, for non- profit organizations that...

Credit Cards are a risky business these days, especially for students and those holding multiple cards. Interest rates on credit card balances have always been high relative to other rates, for several reasons. Despite this, there is...

Simulation where learners apply mathematics and economics concepts in the lemonade business. Learners set up a virtual lemonade stand and must determine production costs, product variables, and profits. Students record data collected on...

Using the book, Ten Mile Day, by Mary Ann Fraser, this activity helps children understand division of labor, competition, and incentives in the workplace.

What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...

Through an integrated approach from PBS, pupils examine the messages conveyed in print advertisements. Using parody, students are asked to alter the message of an ad to present a different or opposite point of view. Lesson may be more...