Instructional Video7:32
Communication Coach Alex Lyon

What is Ethos?

Higher Ed
What is ethos in public speaking? We'll look at Aristotle's concept and give practical tips on how to establish good ethos and credibilitY. - Ethos does not really mean "ethics." - Ethos is a persuasive or rhetorical appeal. - A speaker...
Instructional Video2:49
Communication Coach Alex Lyon

Ethos Pathos Logos

Higher Ed
Ethos, pathos, and logos in public speaking give an important introduction to Aristotle's Rhetoric that we can use to improve the persuasiveness of your presentations and public speaking. Ethos: Personal credibility. We can establish our...
Instructional Video11:41
Curated Video

Ethos: the Importance of Character in Influence & Persuasion

10th - Higher Ed
Before anyone will listen to your efforts to persuade them, they will first ask: ‘why should I listen to you?’ What they care about here is your ethos: your character.
Instructional Video6:19
Curated Video

The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion

10th - Higher Ed
The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these...
Instructional Video7:39
Communication Coach Alex Lyon

What is Logos?

Higher Ed
What is Logos for public speaking? As Aristotle might say, a logos definition is, a rhetorical appeal, a way of persuading listeners.

Logos = Appealing to listeners' sense of rationale and logic, responding to an audience's...
Instructional Video2:38
Curated Video

Using PhD theses in research: EThOS

6th - 11th
You can download over 100,000 theses for free and search over 350,000 through the British Library EThOS website. Find out how three researchers have used EThOS, for finding material on their subject, structuring their thesis and finding...
Instructional Video4:24
TED-Ed

TED-ED: How to use rhetoric to get what you want - Camille A. Langston

Pre-K - Higher Ed
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and...
Instructional Video15:08
Schooling Online

English Essentials - Nailing Nonfiction – Analysing 'Politics and the English Language' (Stage 6, Years/Grades 11-12)

3rd - Higher Ed
In today’s lesson, we’ll put all our non-fiction know-how into practice! We’ll apply what we’ve learnt about techniques in previous Nailing Non-Fiction lessons to George Orwell’s ‘Politics and the English Language’. Using our unique...
Instructional Video7:28
Executive Finance

The Principles of Persuasive Presentations

Higher Ed
This video is a lesson for presenters on the most important principles of persuasion, including focusing on the audience's needs, incorporating ethos, logos, and pathos, and appealing to the four basic human desires of profit, pleasure,...
Instructional Video14:18
Schooling Online

Virginia Woolf's A Room of One's Own - Theme of Truth and Integrity in Writing

3rd - Higher Ed
What is textual integrity? Virginia Woolf has the answer: it’s the Holy Grail for writers, especially those who write fiction! In her essay A Room of One’s Own, Woolf explains why truth and integrity are crucial, and how writers can...
Instructional Video3:20
Curated Video

Understanding Rhetoric

K - 8th
“Understanding Rhetoric” will assist students in learning how to make an effective argument by balancing pathos, logos, and ethos appeals.
Instructional Video1:29
Curated Video

Analyzing Speaker's Rhetoric

9th - Higher Ed
Learn how to evaluate a speaker's rhetoric by examining the three appeals of Logos, Pathos, and Ethos, as well as the use of rhetorical devices like metaphors and imagery. Understand how effective rhetoric uses facts, emotions, and...
Instructional Video1:35
Curated Video

Decoding the Persuasive Power of Advertising

9th - Higher Ed
This video explores the persuasive techniques used in advertising, focusing on rhetoric, logos, pathos, and ethos to influence consumer behavior. It highlights the impact of language, emotions, and colors in creating a desired response...
Instructional Video2:05
Kenny Taylor

Rhetorical Appeal: Ethos

6th - 11th
See how to find and use the three rhetorical appeals in arguments and advertising.
Instructional Video3:50
SciShow

Why Do We Smile?

12th - Higher Ed
Many species show off their teeth as a threat, so where did humans get our friendly smiles? Hosted by: Hank Green SciShow has a spinoff podcast! It's called SciShow Tangents. Check it out at href='http://www.scishowtangents.org'...
Instructional Video10:59
TED Talks

Digitalisierung + Unternehmensidentität = Fluidität

Higher Ed
Digitalisierung + Unternehmensidentität = Fluidität



Corporate Identity ist weit mehr als die visuellen oder nach außen gerichteten Aspekte eines Unternehmens oder einer Organisation, bietet Katja Nettesheim....
Instructional Video13:48
Schooling Online

English Essentials - Nailing Non-Fiction – 'Big Picture' Questions in Non-fiction Analysis (Stage 6, Years/Grades 11-12)

3rd - Higher Ed
Welcome to Nailing Non-Fiction! Join us for a detailed lesson on the big picture aspects of non-fiction texts. We’ll discuss the purpose of non-fiction and the different text types you’ll find in this genre. The art of persuading and...
Instructional Video9:45
Schooling Online

English Essentials - Nailing Non-fiction - 'Big Picture' Questions in Non-fiction Texts (Stage 5, Years/Grades 9-10)

3rd - Higher Ed
Welcome back to Nailing Non-Fiction! Join us for a fun but rigorous lesson on the different text types that comprise the genre of Non-Fiction. We’ll discuss informative and persuasive texts and how composers use language to achieve...
Instructional Video16:04
Schooling Online

English Essentials - Nailing Non-fiction - Finer Details of Analysing Non-fiction Texts (Stage 5, Years/Grades 9-10)

3rd - Higher Ed
In today’s lesson, we’ll take a closer look at the finer details of non-fiction texts. We’ll break down specific techniques composers use to appeal to ethos, logos and pathos. As always, we’ll recap the basics before moving on to more...
Instructional Video3:35
Natural History Museum

Judging the Wildlife Photographer of the Year competition | Wildlife Photographer of the Year

K - 11th
Each year an esteemed jury selects the winner of the Wildlife Photographer of the Year title. The image represents nature photography at its very best and truly encapsulates the competition's ethos of ethics and excellence. But what...
Instructional Video1:42
XKA Digital

Human interaction is key in the global market

Higher Ed
As the founder and Managing Director of JoJo Maman, Laura has grown the company organically from its start-up in 1993 to become the UK's foremost niche multi-channel specialist in the pregnancy and baby market. Laura Tenison previously...
Instructional Video4:28
Espresso Media

Discovering Picasso's Pottery and Peace Mural in Vallauris, France

9th - 12th
This video explores the life and work of Pablo Picasso in the little mining town of Vallauris, where he discovered pottery and turned it into art. It showcases some of his celebrated pottery pieces and his mural called War and Peace,...
Instructional Video1:03
XKA Digital

Ensure you have brand consistency through every channel

Higher Ed
As the founder and Managing Director of JoJo Maman Bebe, Laura has grown the company organically from its start-up in 1993 to become the UK's foremost niche multi-channel specialist in the pregnancy and baby market.



Laura...
Instructional Video15:18
12tone

Understanding Psycho Killer

6th - 11th
Surrealism has been on my mind a lot lately, and that got me thinking about Talking Heads. They're one of those bands that was always doing something weird just to see if they could, and few songs capture that ethos as well as Psycho...

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