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Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
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Watching the Clock: An activity to build media-savvy students
Learners analyze time constraints on broadcast news. They apply data collecting and data display skills. They identify the difference between news progams and the evening news.
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The Breakfast Busters Persuade Others
Students write persuasive essays about their favorite breakfast cereal after seeing how advertisements are used to influence people.
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Handling the Earth with Care
Eighth graders examine the characteristics of caring people. For this behavioral studies lesson, 8th graders differentiate between caring and uncaring personality traits. Students view a video about personality traits, and work in...
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Weather "Why"
Students research weather and explore how to use their research information. In this weather information instructional activity, students visit a given website for weather forecasts. Students graph the weather, sing weather songs and...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Who's Speaking?
Students study the components of a good speech. They write, practice and present a speech on a topic of interest.
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And You Don't Stop - 30 Years of Hip-Hop
Students discuss the role of the rapper in Hip Hop music and how the rapper promoted their group's DJ. They compose a short rap about a fellow student highlighting that student's accomplishments and good traits.
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VH1 Storytellers for Save the Music Starring Billy Joel
Students use a Billy Joel song to write a scenerio about it.
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Interviewing a Fairy Tale Character
Students demonstrate question and answer/interviewing skills. They brainstorm questions they would like to ask each other and then interview their partner who will be a fairy tale character. Interviews will be filmed with a video camera.
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The Earth's Layers: Day 6: Landforms II
Students closely examine the earth's crust and various landforms. In this Earth's layers lesson students work in cooperative groups and analyze their roles and responsibilities therein. Each group is assigned a specific landform to...
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Nutrition (Weight Management)
Seventh graders explore nutrition and the effect it has by participating in class discussions. In this diet and exercise lesson, 7th graders analyze print advertisements and discuss how unrealistic their expectations are and how false...
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Titanic
Third graders read the book "Polar, Titanic Bear" in a small group and determine the main idea in the book. They utilize KidPix to produce a slideshow about the book. They write and keyboard a caption for each slide. They present their...
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Listen! Listen! Learn All About It!
Fourth graders view non-fiction videos. They write questions that can be answered with information in the video. Every 10 minutes the video is stopped and the class discusses the questions.
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I Am An Animal: Where Do I Live?
Students make an alphabet booklet using the computer to find pictures and facts about farm animals, zoo animals and pets. They write facts about the animals: where they live, what they eat, their coloring, etc.