Communication Coach Alex Lyon
What is Logos?
What is Logos for public speaking? As Aristotle might say, a logos definition is, a rhetorical appeal, a way of persuading listeners. Logos = Appealing to listeners' sense of rationale and logic, responding to an audience's need to hear...
Communication Coach Alex Lyon
Ethos Pathos Logos
Ethos, pathos, and logos in public speaking give an important introduction to Aristotle's Rhetoric that we can use to improve the persuasiveness of your presentations and public speaking. Ethos: Personal credibility. We can establish our...
Curated Video
The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion
The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these...
Communication Coach Alex Lyon
What is Pathos?
What is Pathos in public speaking? We'll look at Aristotle's concept and give practical tips on how to use this rhetorical appeal to be more persuasive. Pathos = Appealing to your listeners' or audience's emotion. You can do that through...
Communication Coach Alex Lyon
What is Ethos?
What is ethos in public speaking? We'll look at Aristotle's concept and give practical tips on how to establish good ethos and credibilitY. - Ethos does not really mean "ethics." - Ethos is a persuasive or rhetorical appeal. - A speaker...
Curated Video
Ethos: the Importance of Character in Influence & Persuasion
Before anyone will listen to your efforts to persuade them, they will first ask: ‘why should I listen to you?’ What they care about here is your ethos: your character.
Schooling Online
English Essentials - Nailing Non-fiction - 'Big Picture' Questions in Non-fiction Texts (Stage 5, Years/Grades 9-10)
Welcome back to Nailing Non-Fiction! Join us for a fun but rigorous lesson on the different text types that comprise the genre of Non-Fiction. We’ll discuss informative and persuasive texts and how composers use language to achieve their...
Curated Video
Understanding Rhetoric
“Understanding Rhetoric” will assist students in learning how to make an effective argument by balancing pathos, logos, and ethos appeals.
Schooling Online
English Essentials - Nailing Nonfiction – Analysing 'Politics and the English Language' (Stage 6, Years/Grades 11-12)
In today’s lesson, we’ll put all our non-fiction know-how into practice! We’ll apply what we’ve learnt about techniques in previous Nailing Non-Fiction lessons to George Orwell’s ‘Politics and the English Language’. Using our unique...
Schooling Online
Virginia Woolf's A Room of One's Own - Theme of Truth and Integrity in Writing
What is textual integrity? Virginia Woolf has the answer: it’s the Holy Grail for writers, especially those who write fiction! In her essay A Room of One’s Own, Woolf explains why truth and integrity are crucial, and how writers can...
TED-Ed
TED-ED: How to use rhetoric to get what you want - Camille A. Langston
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and...
Executive Finance
The Principles of Persuasive Presentations
This video is a lesson for presenters on the most important principles of persuasion, including focusing on the audience's needs, incorporating ethos, logos, and pathos, and appealing to the four basic human desires of profit, pleasure,...
Schooling Online
English Essentials - Nailing Non-Fiction – 'Big Picture' Questions in Non-fiction Analysis (Stage 6, Years/Grades 11-12)
Welcome to Nailing Non-Fiction! Join us for a detailed lesson on the big picture aspects of non-fiction texts. We’ll discuss the purpose of non-fiction and the different text types you’ll find in this genre. The art of persuading and...
Schooling Online
English Essentials - Nailing Non-fiction - Finer Details of Analysing Non-fiction Texts (Stage 5, Years/Grades 9-10)
In today’s lesson, we’ll take a closer look at the finer details of non-fiction texts. We’ll break down specific techniques composers use to appeal to ethos, logos and pathos. As always, we’ll recap the basics before moving on to more...
TED-Ed
TED-Ed: What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill
Imagine you are one of the world's greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua...
Curated Video
How to Build Trust. And Why it Matters in Influence & Persuasion
There is no way you can persuade someone who does not trust you. Trust is a vital part of Influence and persuasion. So, let’s look at how to build Trust. We already have a very popular video about trust, that discusses Maister, Green,...
Curated Video
Evaluating Rhetoric
A video titled "Evaluating Rhetoric" which instructs how to identify and evaluate a speaker's rhetoric in persuasive writing.
Curated Video
Performing a Monologue
This video, entitled "Performing a Monologue," details how to successfully deliver a monologue.
Schooling Online
English Essentials - Nailing Non-Fiction - Finer Details of Analysing Non-fiction Texts (Stage 4, Years/Grades 7-8)
Our second lesson tackles the finer details in written, verbal and visual non-fiction texts. Discover how non-fiction texts like news articles, speeches and documentaries use a variety of techniques to inform and persuade their...
The Business Professor
Persuasive Messages - Communications
A persuasive message is the central message that intrigues, informs, convinces, or calls to action. Persuasive messages are often discussed in terms of reason versus emotion. Every message has elements of ethos, or credibility; pathos,...
The Business Professor
Persuasive Messages - Communications
A persuasive message is the central message that intrigues, informs, convinces, or calls to action. Persuasive messages are often discussed in terms of reason versus emotion. Every message has elements of ethos, or credibility; pathos,...
Curated Video
Understanding what makes a powerful speech
Pupil outcome: I can identify and explain what makes a powerful speech. Key learning points: - Malala’s Nobel speech demonstrates that texts can have multiple purposes in order to engage an audience. - Malala demonstrates an effective...
Schooling Online
English Essentials - Nailing Non-Fiction - 'Big Picture' Questions to Ask in Non-fiction Analysis (Stage 4, Years/Grades 7-8)
Join us in our first lesson on Nailing Non-fiction!. This lesson will unpack the ‘big picture’ questions you need to ask when analysing non-fiction texts. Come and learn about different types of non-fiction texts. You’ll discover that...
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