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Basic Visual Language
Learners gain knowledge of the basics of visual communication. They are introduced to the three fundamental elements of visual language. Those are: camera angle, lighting, and compositions. Students video each other from different angles...
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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Audience-Smash Hits case study
Students become familiar with the term audience after examining a story about the magazine Smash Hits and its decision to quit publication. After students study the magazine and methods currently used to receive music news, they design...
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Meatiest States: Graph Problem Solving
In this graph problem solving activity, students analyze a graph that shows commercial red meat production in five states. Students answer 5 word problems using the data on the graph.
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Setting Up Shop
Seventh graders investigate what goes in to starting a retail store. In this business economics lesson, 7th graders brainstorm products they would like to sell and use magazines, newspapers and real estate listings to bring their store...
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Ad Creation
Learners create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Learners write an ad for a cereal.
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US Geography: The Midwest
Learners investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
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Truth and Advertising
Learners view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Ad Awareness
Learners review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Learners define what it means to be a consumer and advertiser. Students are divided into groups and...
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Are You For Real?
Students try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
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Health Education: Advertising
Fourth graders become conscientious consumers. In this personal health lesson plan, 4th graders analyze techniques used in advertising health-related products and services.
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Life size figures - Moveable Murals
Students create life-size human figures and decorate them in a collage style with torn colored pieces of pictures from magazines. They display them around the school, creating life-size murals.
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U.S. Geography: The Midwest
Students research agricultural products of the Midwest. For this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
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The Who, What, and Y of Design
Students discover how large national chain stores create product lines that appeal to Generation-Y consumers. After learning in-depth about Target's new Dorm Room line, students create their own Generation-Y inspired product line.
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Technology Newsletter
Learners discuss impact and value of modern technological inventions on society, contemplate world without technology, skim magazines and newspapers for advertisements highlighting modern technologies, and work with partner to create...
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The Living Environment
In this reading comprehension lesson, 2nd graders have the choice between musical, kinesthetic, logical mathematical and verbal linguistic options to display their knowledge. Students can write a song, perform a play, construct a model...
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No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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Ratios, Proportions and Percents
Fifth graders complete 3 activities centered around percents. In this ratios, proportions and percents activity, 5th graders create designs on grid paper that illustrate a variety of percents, solve percent problems mentally, and use...
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Tobacco
Learners write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
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Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
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Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.