Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this instructional activity can be found through the...
Curated OER
Market Research
Students examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
Curated OER
Market Research Methods in Travel and Tourism
High schoolers examine the need for market research. In this tourism instructional activity, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
Curated OER
Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Curated OER
Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
Federal Reserve Bank
What Do Financial Market Indicators Tell Us?
Explain the four categories of financial indicators (commodity prices, stock indexes, interest rates, and yield spreads), and help your class members understand how changes in this data can affect decisions regarding consumer spending,...
Curated OER
Lesson Plan: The Net Neutrality Debate
Should Internet users who send data-heavy content pay higher fees than those who are involved in activities, like sending an email, that have less content? This question is at the heart of the Net Neutrality debate. After watching a PBS...
Scholastic
The Rise of Railroads: Illinois
Railways not only cross the US, but they are also intertwined with the history of America. Using a timeline format, individuals explore the connections between major events in American history—such as the Civil War—and the rise of the...
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
Stock Market Game
Fourth graders are introduced to how the stock market operates. In groups, they practice reading and analyzing the Standard and Poor's 500 index. They participate in a simulation of buying and selling stocks on the market trying to...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Federal Reserve Bank
Once Upon a Dime: High School Lesson Plan
Who knew that fairy tales and economics go hand-in-hand? Pupils complete a host of handouts, using everything from graphic organizers to short answer questions to reinforce concepts. They also complete a project that builds on everything...
Curated OER
Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
Curated OER
Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and...
Curated OER
Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
Curated OER
Market Structure: Oligopolies
Students investigate the structure of oligopolistic markets. The business market is explored in order to make a comparison to accepted theory found in textbooks. An overall picture of the market is then created within the student mind to...
Curated OER
Stock Research
In this economics activity, students conduct their own research in order to respond to the 12 short answer questions pertaining to the stock market.
Curated OER
Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
Curated OER
Lesson 9 What are the Indices of Investing?
Students explore the benchmarks that measure the ups and downs of the stock market. They also set up a diversified portfolio and trade stock indices for the Global Stock Game (GSG).
Curated OER
Farmers Dilemma
Students investigate the "futures" market and how it affects farmers by completing a prediction activity utilizing bags of M&Ms. While completing this activity, students practice basic mathematics skills and reinforce economic terms.
Curated OER
Lesson 3 How Do You Read Stock Quotes Online ?
Students understand how to get and interpret stock price data online. They describe certain aspects of various corporations and know the meanings of important terms involving the stock market.
Curated OER
Great Depression and New Deal
The five activities outlined in this resource packet engage class members in projects that ask them to research the causes and the effects, both national and local, of the Great Depression and the New Deal policies of FDR.