Curated OER
Consumerism Scavenger Hunt
In this social studies activity, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Federal Reserve Bank
Once Upon a Dime
The story of "Once Upon a Dime" starts like any other fairy tale, but it quickly becomes a story about the value of money and the economic system commonly used before it. Presented as a cartoon, the resource consists of dialogue between...
Curated OER
Made You Look
High schoolers spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
Skill Building for Educational and Vocational Advancement
Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
ProCon
Milk
Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...
Council for Economic Education
What's the Big Deal about Spices?
Today's gourmands don't consider spices to be the equivalent of silver and gold. During the middle ages, however, these commodities were precious. People back then used spices in religious ceremonies, to cure rotten food, and as a show...
Curated OER
Favorite Sports and Athletes: an Introduction to Sports Media
Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...
Curated OER
Harry Potter and the Spellbound Children
Help your class explore the world of Harry Potter. Learners visit selected websites to learn the background about the book series, discover details about the marketing of the books, and investigate book banning.
Curated OER
Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
Curated OER
Cyber Currency, Currently
Students explore the value of currency and how to save and earn interest. In a key lesson, kids even get to purchase items in their classroom's general store. It's a fun way to learn the importance of being financially literate!
Curated OER
On Sunday There Might Be Americans Lesson
Young scholars gain insight into the mindset of a rural boy in Niger, specifically regarding his relations with both indigenous and foreign people in the local market. They probe the deeper meanings of the story and relate important...
Curated OER
Cultural Values Messages in the Giant Kites of Guatemala
Pupils describes ways in which the arts serve as expressions of culture. They explain how some forms of cultural communication contributes to societal cohesion and/or division. Students detect and analyze explicit and implicit messages...
Curated OER
Travel By Design Brochure Creation
Twelfth graders create a travel brochure using computer software and the Internet. In this foreign country lesson, 12th graders create a travel brochure as a marketing tool in order to attract potential clients and guests to their...
Curated OER
Dear George Using Census Data
Sixth graders discuss differences in the way in which information was disseminated in George Washington's time and how it is acquired in contemporary times. They examine Census of Agriculture data and a modern day version of a letter...
Curated OER
ADULT ESOL LESSON PLAN--Level 2--Consumer Education
Students, after reviewing an extensive list of vocabulary terms on the board, identify/label food items, how much they cost and the value of using coupons to save money. In addition, they practice reading the labels on the food packaging...
Curated OER
Sexual Orientation Myths
High schoolers identify personal and cultural values and opinions related to dating and sex. They explore options for sexual expression, including abstinence, and identify sexual boundaries that are personally appropriate and relevant to...
Curated OER
Are We Taking Drugs that are Safe?
Students compare ideas and make a value judgment about medications and their reliability.
Curated OER
Honesty In Reporting Research
Students view and discuss a video on dishonesty. Then they have a homework assignment to apply this discussion to household products that have resulted from scientific research which was falsified in order to get the product approved for...
Curated OER
Corporate Tax Rate and Jobs
Does lowering the corporate tax rate help create jobs in the United States? Learners explore the top pro and con arguments and quotes relating to the issue. They read background information about the creation of the federal corporate...