Alabama Learning Exchange
Alex: The Marketing Mix
The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in...
Alabama Learning Exchange
Alex: Marketing Your Business
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...
Alabama Learning Exchange
Alex: We All Scream for Ice Cream! A Marketing Plan
This lesson is a an activity that allows students to analyze the Four P's of the marketing mix and determine the target market for three ice cram brands. This lesson is a Commerce and Information Technology lesson plan.