VH1
Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson plan. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
Curated OER
True Spin
Students gain an understanding of concepts of marketing and promotion in popular music. They pretend as if they are in the position of employee in a recording label's promotion department and determine what type of promotion is needed...
VH1
Lessons for Hight School Music Classes: Lesson 1
The phrase, "You sold out" has been thrown around among musicians that have lent their talents to the corporate world. Here, the class engages in an interesting discussion on how musicians make a living and the influence of commercialism...
Curated OER
Jazz and Math: Rhythmic Innovations
Students watch a segment of the PBS Ken Burns JAZZ documentary about Buddy Bolden creating the "Big Four." They compare and contrast the rhythms of marches and jazz based on the examples in the film, and explore notation, subdivision of...
Curated OER
In My Dream
Students discuss similarities in various pop songs over the second half of the 20th century and explore how musical management influences the careers and longevity of various artists.
Curated OER
Memorable Singer 1929-1949
Students examine how Louis Armstrong's fame spread from the African American community to the whole world. They examine how his singing style influenced both popular and jazz musicians by participating in guided listening of his musical...
Curated OER
"You Gotta Believe"
Young scholars identify the steps involved in starting a band and promoting an album. They work in small groups to create a band and market it to their designated audience.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...