John Wiley & Sons
Ray Kroc, Mc Donald's, and the Fast Food Industry
Read the story of Ray Kroc and his journey of making McDonald's a household name on this site. It chronicles his establishing the restaurant chain, the troubles encountered along the way, its rise to the most successful fast-food...
Curated OER
Original Mc Donald's Restaurant
Where did the hamburger come from? How has it become such an icon and staple of American life? "Present at the Creation," explores these questions and gives us a variety of possible answers. You can even watch an early McDonald's...
University of Missouri
University of Missouri: The Mc Donaldization of Society
This site focuses on bureaucracy, the process of rationalization, and the power of the fast-food restaurant as an organizational force.
Other
Mc Donald's Game
What does it take to run a gigantic corporation like McDonald's, the restaurant that people love to hate? Here's a game that will involve you in the process of running this large restaurant chain. What difficult decisions do you have to...