Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Persuade Me, Please! Reading a Persuasive Essay and Liking It!
Persuade your writers that crafting arguments is not that difficult. They only need to follow the steps outlined in this resource.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Differentiated Language Arts
Pupils read speeches and identify the main idea as well as the literary techniques employed, paying careful attention to the persuasion and repetition elements that each speech possesses. Using a graphic organizer, they analyze,...
Curated OER
Propaganda
How does word choice affect the reading of a text? Compare two headlines that were written about the same event. Is one biased? Discuss how word choice often reveals the author's feelings about a topic. Then look at different techniques...
National Endowment for the Humanities
Animal Farm: Allegory and the Art of Persuasion
Introduce your class members to allegory and propaganda with a series of activities designed to accompany a study of George Orwell's Animal Farm. Readers examine the text as an allegory, consider the parallels to collective farms and the...
Curated OER
Persuasion
Pupils read various stories and write reflections in their journals. Using the text, they identify the techniques the characters used in persuading the reader or other characters in the story.They rewrite a fairy tale from the villains...
Curated OER
Propaganda Techniques
Students recognize and separate various techniques of propaganda. In this propaganda lesson, students read a handout about the various types of propaganda and how it is used ina political campaign.
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Scholastic
Presenting Persuasively (Grades 9-12)
As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.
Curated OER
Propaganda Techniques
Sixth graders locate examples of persuasive writing. In this persuasive writing instructional activity students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or...
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Using Details from Text to Identify Author's Purpose
Explore writing techniques by analyzing newspapers and magazines with middle schoolers. They will collaborate in small groups to read local news stories and identify the main ideas and author's intent. They also utilize an information...
Curated OER
Truth in Advertising
Does propaganda exist in popular media? Explore the concept of propaganda in this media education lesson. Middle schoolers examine persuasive techniques used in commercials. They then create commercials that feature truthful information.
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
The Purpose and Power of Persuasion
Examine the power of persuasion and have learners consider how it influences events in their own lives. After reading and analyzing informational texts to understand the author's purpose, class members take a written test and craft a...
Curated OER
The Art of Persuasion-Analysis of Argument
Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...
Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
Curated OER
Determining Author's Point of View: The Sneeches
Determine the author's point of view in a text. Young readers read Dr. Seuss' The Sneeches and identify the author's purpose in the story. They identify persuasive techniques in writing, asking and answering questions to better...
PBS
Master of the Airwaves: How FDR Used Radio to Ease the Public’s Fears
The political and economic climate during the 1930's was uncertain and tumultuous. But Americans' minds and hearts were eased with the reassuring words of their president, Franklin D. Roosevelt, and addresses over the radio. High...
Curated OER
Techniques for Speech Delivery
Students write and deliver a short persuasive speech using the POAM method. They also incorporate one of the three persuasive appeals into a written speech. Students apply what they have learned about persuasion and speech presentation...
Curated OER
I'm Convinced!
Middle schoolers examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
Curated OER
Persuade Me
Students develop their writing skills. In this writing strategies lesson, students examine persuasive writing techniques on order to write persuasive mailers.