Unit Plan
Read Works

Read Works: Passages: Don't Buy a Ford Ever Again, Ca. 1960

For Teachers 9th - 10th
[Free Registration/Login Required] Students read an advertisement and some background information and answer questions about comprehension, persuasive techniques, vocabulary, author's purpose, and more. Links to a paired text and paired...
Lesson Plan
University of Nebraska Omaha

University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]

For Teachers 3rd - 5th Standards
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
Handout
Wikimedia

Wikipedia: Bandwagon Fallacy

For Students 9th - 10th
A short Wikipedia article explaining the logical fallacy called "the bandwagon fallacy," also known as "appeal to the people," "authority of the many," "argument by consensus," "appeal to the gallery," "appeal to popularity" or...
Lesson Plan
Alabama Learning Exchange

Alex: Weather Instruments for Sale

For Teachers 3rd - 5th
During this instructional activity, students will use knowledge they have learned about weather instruments to create a catalog advertisement. Students will use descriptive writing to advertise the use of the weather instrument. They...
Lesson Plan
Alabama Learning Exchange

Alex: Com'on Down to Eatonville, Florida

For Teachers 9th - 10th
You are Mayor Joe Starks from the book Their Eyes Were Watching God by Zora Neale Hurston, and you want more people to relocate to Eatonville, Florida. Identify five amenities that may make Eatonville attractive to African-Americans...
Lesson Plan
Other

And Now, a Word From Our Sponsors: Teacher Guide

For Teachers 9th - 10th
This complete unit plan includes an overview of student activities, a number of activities for the class, complete with handouts and rubrics, and a student guide that explains what will be learned and how.
Handout
Other

Propaganda: Common Techniques: Special Appeals: Bandwagon

For Students 9th - 10th
A brief explanation of the propaganda technique known as bandwagon, bandwagoning, or bandwagon appeal. Also includes a few questions that people can ask themselves in order to gauge whether or not they are falling victim to this technique.
Lesson Plan
Utah Education Network

Uen: Smart Shopping

For Teachers 9th - 10th
Learning the art of smart shopping.
Lesson Plan
Teachnology

Teachnology: Lesson Plan: Buy Me!

For Teachers 3rd - 5th Standards
This third-fifth grade lesson focuses on students choosing a product to sell, determining their target audience, and creating a PowerPoint presentation to sell their product.
Lesson Plan
Lumen Learning

Lumen: Rhetorical Appeals: Manipulative Appeals to Ethos

For Students 9th - 10th Standards
This lesson focuses on the ways appeals to ethos can be manipulative including lying about their credentials and employing a number of tricks or fallacies to lure you to their point of view.
Whiteboard
SMART Technologies

Smart: Propaganda Techniques

For Teachers 5th - 9th Standards
In this lesson students learn what propaganda is and how to identify it. Students have the opportunity to create a video of propaganda.
Lesson Plan
PBS

Pbs Teachers: China's Chances of Kicking a Growing Smoking Habit

For Teachers 9th - 10th
Explore the growing smoking habit in China, especially among males.