Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Intuitor
Mailchimp: Product Differentiation
Learn what product differentiation is and how companies can use it to improve their places in the market.
Other
Business Insider: How a Top Houseware Brand Reinvents Kitchen Gadgets
Founded in 1990, Oxo is beloved by design nerds for the way that the company takes everyday objects (like the salad spinner) and finds sometimes subtle, but always clever, ways to reinvent them. The designs are based on the principle of...