Curated OER
Ny Times: Testing Well Known Product Names Lesson Plan
In this lesson, students learn about the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They then design their own experiments that test the power of certain...
ClassFlow
Class Flow: Brand Name Phonics
[Free Registration/Login Required] This is a flipchart based on Pat Cunningham's Four Block's Model.
Alabama Learning Exchange
Alex: It Is Easy Being "Green" Part Iii of Iii
For this third and final installment of the "Green" series, the students will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...
A&E Television
History.com: How the Design of the World Trade Center Claimed Lives on 9/11
After the jets hit, stairwells became the sole means of escape for thousands of WTC occupants. But design choices hampered full evacuation -- and made the descent even more harrowing. The stairs in the twin towers were a product of their...
University of Massachusetts
Nibble: Unit Price
Here is an article discussing unit price. The article talks about buying in bulk and buying store brands to receive the same product for a lower unit price.
McGraw Hill
Mc Graw Hill Higher Education: Marketing
This site from McGraw-Hill Higher Education provides information on the various tasks involved in the physical distribution process.