Curated OER
A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. In this follow-up activity to George Orwell's Animal Farm lesson plan, students explore propaganda, rhetoric, and satire as...
PBS
African American History: Honored as Heroes
To gain an understanding of the treatment of African American soldiers during World War I, class members watch an excerpt from the History Detectives film, Our Colored Heroes, and then examine three recruitment posters from that...
Curated OER
Modern Messages
Students explore the aims of artists working in various contemporary art movements, then create works in a similar art style to convey
Curated OER
Let Us Do Your Selling
Sixth graders analyze several types of propaganda techniques and create a book cover using the techniques. In this propaganda techniques lesson, 6th graders analyze the propaganda techniques used in various ads. Students analyze the...
Curated OER
YOUR OWN CAMPAIGN
Twelfth graders, in groups propose a new law and design a campaign to get people to vote for their law. They have a voter's forum and hold a mock election.
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Curated OER
The Candidate: Issues and Strategies
Pupils discuss the candidates image and how an image impacts the voters. In this candidates image lesson plan, students read and discuss different factors that make up the candidates image.
Curated OER
Reporters at Gettysburg A WebQuest
Students create newsletters about the Battle of Gettysburg. In this Civil War instructional activity, students create a webquest based on the battle. Students use the information and sources to create a Gettysburg newsletter.
Curated OER
A Likely and Unlikely Match: Frida and Diego
Delve into the fascinating relationship between Frida Kahlo and Diego Rivera using this resource. Learners discuss the lives of these famous artists, and talk about the ways Frida Kahlo incorporated elements of this tumultuous...
Curated OER
What Was the Cold War?
A study of the Cold War can helps students learn about history through interviewing people who lived through this period.
Curated OER
Government
Second graders run for various offices. They dress up like a politician, pretend to be running for an office, and tell the students why they should vote for him/her. They explain why it is necessary for a community to have a government
Curated OER
The Art of Persuasion
Students analyze images using several perspectives or entry points. They create images and develop accompanying texts that support a specific purpose or function. Students assess the effectiveness of collected images and those of their...
Other
Pde: Sas: Identifying and Understanding Use of Testimonials in Advertising
In this lesson, 8th graders analyze and compare the propaganda techniques used in informational texts, with a particular focus on the use of testimonials. Includes links to recommended resources, scaffolding suggestions, and an...
ReadWriteThink
Read Write Think: Propaganda Techniques in Literature: Ads
In this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
TES Global
Blendspace: Advertising Ethics
A learning module with links to seventy-six images, videos, and websites to use while learning about ethics in advertising.
Other
Web Quest: Propaganda Techniques
Are you looking for an activity to teach propaganda techniques? this interactive lesson allows students to get an experience exploring propaganda techniques.
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...