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How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
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Unit 7: Family Celebrations - Day Three: Describing Pets
English language learners examine advertisements for pets and pet shelters. Students read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...
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Breaking News English: Tempers Over Super Bowl Abortion Ad
In this ESL comprehension activity, students read or listen to a passage, complete warm-up activities, then a wide variety of before, during, after and homework activities. Answers are included.
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Independent Reading Responses
Students participate in independent reading activities by reading a book at their independent reading level and selecting activities to complete after reading. Activities are broken up into C Level, B Level, and A Level activities.
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Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
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Writing Skills: Fables
Use fables as a fun way for English Language Learners to gain confidence and fluency in their reading and speaking skills. After reading a fable in class, they retell their story to a group of their peers. When this jigsaw activity is...
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Flowers for Algernon, by Daniel Keyes
Looking for materials to accompany your study of Flowers for Algernon, by Daniel Keyes? Look no further! Included here is everything you need to go alongside your unit: worksheets, graphic organizers, writing assignments, an assessment,...
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Animal Farm: Theme of Dreams, Hopes, and Plans
"Four legs good, two legs bad..." Focusing on the themes from George Orwell's Animal Farm, this reading comprehension worksheet prompts middle schoolers to respond to several short answer and essay questions. They may also complete their...
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Be My Valentine
If you're looking for a last-minute resource to help your class celebrate Valentine's Day in an educational way, browse through this selection of reading comprehension worksheets, which cover such topics as why the holiday is celebrated...
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Worksheet 5. Reading: Ad for a Professional Job
In this reading comprehension learning exercise, middle schoolers read the ad for the position of Director of Outreach Programs. They then answer the 8 questions on the second page.
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Reading: Job Opening- Legal Assistant
For this reading comprehension worksheet, students practice their reading skills. Students read a passage and answer eleven questions about what they just read.
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Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
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Kumara From the Farmer's Field
Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. For this reading comprehension lesson, students pretend they are advertising executives who must create a...
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Reading-Grade 3 Advanced 1
For this grade 3 reading worksheet, 3rd graders answer a set of 20 multiple choice "advanced" questions covering a variety of grade 3 concepts. Answers may be submitted online.
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Dr. Seuss Reading Search
In this Dr. Seuss reading comprehension learning exercise, students read a selection about the author before answering 6 questions based on the reading.
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Worksheet 5. Reading: Type B Personality
In this reading comprehension worksheet, students read the descriptions of the Type B personality and then answer the 4 questions that follow.
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Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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World No Tobacco Day
In this world no tobacco day instructional activity, students read or listen to a passage, then match phrases, fill in the blanks, choose the correct words, unscramble words and sentences, write discussion questions and conduct a survey...
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The Choking Dog: Critical Reading Exercise
In this critical reading exercise, students read a selection entitled "The Choking Dog." Students answer ten multiple choice questions about the selection.
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Customer Service Day
In this Customer Service Day lesson plan, students complete activities such as reading a passage, matching phrases, fill in the blanks, choose the correct word, multiple choice, unscramble the words, sequencing, unscramble the...
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Breaking News English: World Cup - France and Uruguay
In this World Cup worksheet, learners read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
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Advertising Then and Now
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
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Treasure Hunt
Young scholars create a comprehension treasure hunt. In this asking questions and comprehending writing lesson, students make a treasure hunt for their peers. Young scholars use newspapers provided by the teacher to complete the task.
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Reading the Newspaper
Students read the newspaper. In this newspaper lesson, students become familiar with the various parts of a newspaper. They read specific parts, highlight important information and summarize what they read.