Lesson Plan
EngageNY

Summarizing and Synthesizing: Planning for Writing an Apprentice Wanted Ad

For Teachers 4th Standards
In instructional activity 13 of this unit on colonial trade, young researchers learn about apprentices as they prepare to write help-wanted ads for the specific trade they have been researching. To begin, the class listens closely as the...
Lesson Plan
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Federal Trade Commission

Ad Awareness

For Teachers 5th - 6th Standards
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Lesson Plan
Institute for Humane Education

Not So Fair and Balanced: Analyzing Bias in the Media

For Teachers 9th - 12th Standards
Life is not always fair. Who's heard that before? This same concept moves to a larger scale using prejudice and bias. Pupils discuss where prejudice attitudes derive and how they develop throughout life. Reading comprehension...
Worksheet
Curated OER

Coca -- Cola Unveils New Global Ad Strategy

For Students 4th - 6th
In this English worksheet, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10 synonyms...
Lesson Plan
Curated OER

The Disappearing Kelp Forest

For Teachers 6th - 9th Standards
Learners observe the effect "El Nino" left on kelp plants and sea urchins. They analyze the data collected by researchers, by graphing it on a TI calculator. Before graphing and analyzing the data, you may want to revisit the events of...